Creative Copywriter
Every day, millions of people rely on WeTransfer to share their creative ideas.
WeTransfer believes creative thinking changes the world, so we help people bring their ideas to life through a collection of beautifully obvious tools. We’re interested in the weird and wonderful ways that creative minds work, and how they shape the world around us. This thinking has made our products and brand loved by many—from our moms to your favorite artists. We design and deliver delightful experiences that continue to feel obvious and intuitive to millions of people every day. As a certified B-Corp, WeTransfer aims to be a sustainable and responsible tech company, balancing people, planet, and profit.
So, the work we do matters. Come and be a part of it.
As a Creative Copywriter at WeTransfer, you’ll work alongside the digital designers in our award-winning in-house Creative Studio to develop pitches, concepts, and assets (e.g. wallpapers) for our advertising clients as well as our own brand and product marketing. You’ll jump from creating an immersive interactive digital experience for a key client to framing the concepts and strategy for a proactive pitch, as well as crafting an engaging overarching narrative for the deck. You’ll write puns, emails, and social content for the WeTransfer marketing team—who will tell you to please stop writing puns. You’ll shape brand stories for our advertising partners, to be shared with millions of creative professionals around the world. You’ll contribute ideas, jokes, and spell-checking to campaigns for WeTransfer, WePresent, Paper, Paste, and Collect. And although you can do it all, we don’t expect you to do it all at once.
Key responsibilities
- Set the bar for advertising and marketing copywriting at WeTransfer
- Shape guides and templates for pitches and briefs
- Partner with sales and marketing stakeholders to create and evolve the advertising narrative
- Improve processes, tools, and writing standards for the copywriting team to support the sales, marketing, and design teams
- Spend time with sales directors, account managers, designers, and producers to align with the goals and metrics of key projects
- Refine and improve the long-term direction of how advertising at WeTransfer evolves
- Plan, write, and document best practices for conversion and usability, as well as any guidelines and considerations when writing for key clients
- Shape and contribute to the guidelines and principles for how sales clients advertise on our platform
- Onboard and train junior copywriters
What we're after:
- Native-level English
- Excellent writing
- Degree in English language or linguistics, journalism, marketing, or similar
- Proven track record in creating great copy for websites and/or mobile apps for a global audience
- Strong interpersonal and communication skills
- Experience working in a multidisciplinary team
- Takes ownership (proactive)
- Produces high-quality output
- Provides useful and actionable feedback
- Resilient to fast-paced agency style environment
A little something about us
Today, 50 million people in 195 countries share ideas using WeTransfer. We are constantly developing new products, as well as rethinking what our current platforms can be, and can do.
Our founders originally worked in design, media and marketing; today we’re lucky to be working with the most creative minds in branding, sales, design, support and engineering.
We believe a diverse company is a better company. Whatever your story, we want to hear from you. Whatever your background, we’ll help you do your best work. All employees get an annual €1,000 personal development budget to learn new skills, or improve existing ones.
Our new Amsterdam office is located in an old chewing gum factory on the edge of the river Amstel. Our US teams are based in Venice (LA), Brooklyn (NYC) and South Lake Union (Seattle). With lunch, snacks and great coffee, we know how to keep our teams properly fuelled. Our culture team designs a program of outings, speakers, workshops and fitness classes to get a good work-life balance.
Like the sound of working with us?
We’re a company that makes a difference for millions of people with a culture that values each individual. Come and join us!