Commercial Finance Manager - Marketing
Every day, millions of people rely on WeTransfer to share their creative ideas.
Founded in 2009 as a simple file-sharing service, WeTransfer has grown into a set of tools designed around the creative process. Beyond the WeTransfer.com platform where 50 million people send one billion files every month, we have the storytelling platform WePresent, quick slide-making tool Paste, immersive sketching app Paper, and inspiration-capturing tool Collect. We design and deliver delightful experiences that continue to feel obvious and intuitive to millions of people—from our moms to your favorite artists. As a certified B-Corp, WeTransfer aims to be a sustainable and responsible tech company, balancing people, planet, and profit.
It is our responsibility to build a pragmatic, creative, and thoughtful team to advise our business on all financial matters, to establish scalable processes to take our business to the next stage. The mathematically minded, the Excel connoisseurs or simply the keepers of our credit cards— however we refer to them, the WeTransfer finance team keeps our money matters in check. Are you the next addition?
About the role:
We're looking for someone with extensive experience as a recognized and successful commercial finance leader to lead the strategic and operational aspect of the marketing function. You will partner closely with the business leaders to understand marketing investment drivers and commercial challenges, translating them into insights to ensure we are investing profitably and unlocking commercial value for WeTransfer.
You will have complete ownership and accountability over all aspects of commercial analysis, budgeting and forecasting, month end reporting of financial and non-financial metrics for the marketing function.
Key responsibilities:
- Taking a data driven approach to analyze and advice on all strategic and operational aspects of the marketing function (how, what, when and why spend).
- Develop a performance tracking framework to benchmark and understand the effectiveness of campaigns (CAC vs LTV) and the return on investment. Using this framework to derive insights to drive performance.
- Establish credibility by being a trusted business partner and designing commercial and impactful solutions and providing supportive challenge.
- Translate financial and non-financial marketing KPIs into actionable operating plans in driving the subscription and advertising businesses forward.
- Stay on top of market trends, competitors to find opportunities whilst mitigating risks.
- Responsible for annual budget, quarterly rolling forecast and latest estimate.
- Responsible for monthly management reporting package.
What we're looking for:
- Bachelor degree in Accounting/Finance (Preferably enhanced with a certification).
- 6-7 years related working experience in FP&A and business partnering (Preferably with the marketing function).
- Advanced excel skill and experience in building robust financial models.
- Developing professional presentations and advanced graph building skills.
- Provide routine and ad hoc analysis and reporting in a form that accurately and clearly articulates the key points and actionable insights.
- Familiarity with various ERP systems and BI tools (bonus points for SQL).
- Preferably experience in a scale-up environment and understands marketing operations.
- Strong commercial acumen, as well as demonstrable experience of understanding relationships between key financial and non-financial business drivers of marketing investment and how it impacts revenue.
- Strong business partnering experience, plus ability to deliver and handle change in a fast paced tech company would be beneficial.
- Takes ownership and accountability of business performance.
- Able to present complex issues in clear, simple language.
- Collaborative in building robust relationships with all stakeholders.
- Able to maintain quality work and meet rigorous deadlines.
- Knows how to find the root cause of problems and be part of the solution.
A little something about us
Today, 50 million people in 195 countries share ideas using WeTransfer. We are constantly developing new products, as well as rethinking what our current platforms can be, and can do.
Our founders originally worked in design, media and marketing; today we’re lucky to be working with the most creative minds in branding, sales, design, support and engineering.
We believe a diverse company is a better company. Whatever your story, we want to hear from you. Whatever your background, we’ll help you do your best work. All employees get an annual €1,000 personal development budget to learn new skills, or improve existing ones.
Our new Amsterdam office is located in an old chewing gum factory on the edge of the river Amstel. Our US teams are based in Venice (LA), Brooklyn (NYC) and South Lake Union (Seattle). With lunch, snacks and great coffee, we know how to keep our teams properly fuelled. Our culture team designs a program of outings, speakers, workshops and fitness classes to get a good work-life balance.
Like the sound of working with us?
We’re a company that makes a difference for millions of people with a culture that values each individual. Come and join us!