Field Marketing Manager - East
There’s a digital revolution going on while the world works remotely – have you noticed? We’re growing our Marketing team to help bring our market-leading solutions to IT departments everywhere, enabling their employees to be more productive, efficient, and happy at work. We are passionate about tech, we are industry veterans and up-and-comers, we don’t take ourselves too seriously, we are category disruptors, and we thrive on promoting our innovative solutions to new and existing customers. Sound like you?
At Nexthink, we’re not just the leader in the digital employee experience category, we invented the category. Our solutions combine real-time analytics, automation and employee feedback across all endpoints to help IT teams delight people at work. We just hit $100M in ARR, and we’re just getting started.
Job Description
We’re looking for a self-motivated Field Marketing Manager - North America to join our high performing field marketing team at Nexthink. This individual will be responsible for leading a team to create and drive all field marketing activities for the North American region. With a focus on new customer acquisition and existing account revenue growth, they will work closely with the regional sales team to develop go to market strategy, deliver compelling campaigns to drive business growth, manage budget, and measure ROI.
Responsibilities:
Determine the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support regional pipeline goals.
- Be a business partner to sales - acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditions.
- Work closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activity.
- Research, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activities.
- Report on regional events providing insights on areas of optimization, business outcomes, and return on investment.
- Align with the global marketing team to develop and support the overall go to market plan.
- Lead execution and field adoption of integrated marketing campaigns and ABM for target accounts.
- Evaluate, select, and manage vendors that contribute to regional marketing programs.
Qualifications
- Proven success driving North American field marketing for high-growth B2B Cloud/SaaS software companies.
- Experience with creation, execution and measurement/optimization of field marketing campaigns for new business generation and pipeline acceleration.
- Experience managing regional marketing budgets and processes.
- Excellent marketing project management skills to allow for timely planning, execution and reporting.
- Previous sales experience is preferred but not required.
Additional Information
We are nearly 700 employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink.