International Marketing Director

Alkemics is a B2B business platform enabling retailers to discover, negotiate and launch new products from their 1000+ suppliers.

In Europe alone, millions of products are launched every year, each with up to 500 attributes and made by one of 300,000+ manufacturers. Prior to Alkemics, establishing a commercial relationship required numerous back-and-forths between retailers and brands, physically (in trade shows, for instance) or pseudo-digitally (fax, email, XLS templates...) and between various teams (procurement, category management, quality, CSR, e-commerce, marketing...). Because of this painful process, it often took more than 60 days to launch a product. This situation is unsustainable at a time where consumers are demanding a broader product choice, more local products, where Amazon and Alibaba are raising the bar of omnichannel efficiency, and at a time where Lidl and Aldi are setting a standard for productivity.

Alkemics disrupted the space with a fully digital platform where brands create and share their product catalog. Retailers can explore those catalogs and run business workflows, searches or reportings to select, negotiate and list those products in their assortment. Once a retailer is on-boarded, invites are sent to that retailer’s suppliers to join the platform on a freemium basis, enabling quick network growth.

Alkemics was founded in Paris in 2012. With 98 out of the top 100 CPG manufacturers (Nestlé, Unilever, L’Oréal), the 7 largest retailers in France (E. Leclerc, Carrefour, Casino, Auchan, U-Enseigne, Cora, Metro…) and 4 of the largest UK retailers (Tesco, Ocado, Waitrose, Sainsbury) using the platform, Alkemics now holds a very strong and unchallenged position in the French and UK market. The business is now expanding internationally, starting with DACH and BENELUX. Along with international growth, the focus of the business is to leverage its platform and client relationships to build an end-to-end B2B marketplace with the ultimate vision of ordering directly within the platform.

Alkemics raised a total of $50M from tier-1 investors Index Ventures, Partech Ventures, Serena Capital and Cathay Innovation. Its latest funding round took place in April 2020, bringing in Highland Europe, a leading Growth VC. The business is made of 100 employees and is growing extremely rapidly.

Background

Online marketplaces are now commonplace for C2C and B2C markets. This trend has started in B2B sectors too, driving tremendous value and economies of scale. Today, thanks to a captive user base, Alkemics is in a strong position to “platformize” the notoriously difficult retail space. Brands are keen to have their products discovered in a more efficient and elegant way. Retailers are interested in negotiating products more quickly. Brands also want to better control the product introductions within each store.

As the International marketing director, you will be in charge of the international marketing strategy, plan and team in the global marketing team. You will build a bridge between the global marketing team and the local marketing team.

Your plans will support sales to build the pipe and develop the Alkemics brand in every country or region.

More precisely you will:

• Structure and process the international marketing organization
• Co-define and execute the Go-to-Market Marketing strategy and plans in every new region Alkemics wants to launch
• Develop the marketing playbook to open a new country
• Define the budget by region to implement the marketing plans
• Adapt the global corporate marketing strategy to every country or region and ensure a brand consistency
• Supervise and manage the Local marketing managers to make sure they implement the marketing plan in their country and have the right level of support from the global marketing team
• Regularly interact with local Sales teams to share local needs and align the marketing strategy
• Daily interact with different global teams to build the marketing plan and support the local marketing : product marketing, digital marketing, Account Based Marketing, event, content
• Provide global Product marketing & Marketing teams with local market insights and feedback to improve and localize our product and approach.

Requirements