We are looking for a proven and passionate E-Mail Marketing Manager to join our international marketing team in Berlin or Munich. This role reports directly to the Director of Marketing Operations. You will be the chief evangelizer of marketing automation at EGYM, focused on harnessing the power of Pardot and email to help achieve business and marketing objectives.
You serve as the owner and administrator of EGYM’s marketing automation platform (Pardot) and email testing/tracking tool(s)
You work cross-functionally with other stakeholders to devise email marketing automation strategies that contribute towards shared business and marketing goals
You oversee the end-to-end process for email marketing campaign development, deployment, and reporting
You drive continuous program improvement through advanced audience segmentation, journey mapping, A/B testing, and delivery optimization
You track and report on email program performance and use this data to proactively recommend optimization opportunities and future campaign decisions
You manage our email templates and help create new ones if needed (in collaboration with our brand/design team)
Your fitness level
You have a degree in marketing, advertising, communications, or other related fields
You have a minimum of 4 years experience working with marketing automation tool (Pardot, Eloqua, Marketo, HubSpot, etc.), building and scaling marketing automation programs (Pardot preferred; Pardot Specialist certification is a bonus)
You ideally have working knowledge of Salesforce CRM
You are a performance-driven marketer with passion and drive in testing, failing fast, and learning from mistakes
You have experience implementing and maintaining GDPR, CAN-SPAM, CASL compliance
You have basic knowledge of CSS and HTML; you are comfortable making backend updates to pre-built email templates
You are fluent in English (Fluency in German is a plus, but not required)
Your training goal for your first 6 months
You are familiar with our tools, processes, and agreements and are the go-to resource for Pardot email questions/concerns
You are autonomously responding to and executing all inbound email marketing campaign requests
You have an organized and scalable process for managing the growing email editorial calendar
You have executed at least one A/B test with enlightening results that we can take into future campaigns
You have established relationships with key internal stakeholders
The equipment we provide
Enjoy the start-up flair of a well-established company with colleagues who simply "live and breathe" their job
Benefit from a steep learning curve and grow with varied and challenging tasks
Arrange your working hours freely and benefit from a lot of flexibility - home office was already part of the EGYM standard before Corona - or benefit from an ultra-modern workplace in a brand new office
Take advantage of a large network of gyms throughout Germany for a discounted membership fee and train in over 4000 sports and health facilities or use our in-house gym at the Munich location with a selection of EGYM Smart Strength and Smart Flex equipment
Look forward to 30 vacation days per year and protect yourself with our attractive company pension plan
Get a variety of great discounted offers, from fashion to leisure, in our employee benefits portal
Contact Information
Apply now with your documents (CV, references, salary expectations and earliest possible start date) and specify the job ID #883Apply now