Senior Social Media Manager - Brand Marketing

GetYourGuide is looking for a talented and driven Senior Social Media Manager to join our incredible Brand Organization. You’ll be supporting in driving our social media strategy and owning operations to shape the content that will get more and more travelers to get to know GetYourGuide. This is a rare and exciting opportunity to be part of the team shaping our brand from the ground up and meaningfully contributing to the company’s mission to give the whole world access to unforgettable experiences.

Working closely with the Head of Brand Comms & Content, you will own sourcing social media content, planning, structuring and running tests to drive informed decision making and liaising with our community management and influencer marketing management teams. You will also have the opportunity to build and manage our agency network to help us get to our main markets. 

Responsibilities:

• Understand the GetYourGuide customer and our brand deeply and use that knowledge to build relevant, creative, on-brand social media tactics to authentically engage with them to drive brand awareness, consideration and/or conversion.
• Create truly engaging and interesting content that are effective in generating engagement and follower growth and consistent with our company positioning.
• Build and maintain a strong network of external social media partners to execute effectively on your strategy, including commercial negotiations etc.
• Data-oriented, with understanding and ownership of content KPIs. 
• Able to build content based on insight of our internal research that match our brand personas and tone of voice
• Work with our community management team to ensure customer care matches our TOV and the highest standards in customer service
• Research and evolve the tools and platforms used to track and analyze social media campaigns efficiently 
• Regularly consult our external social media agencies through weekly calls and day to day support
• Work closely with the corporate team to align strategies, creating cross-departmental collaboration and synergies

Profile Requirements:

• 4+ years of experience in social media, with a focus on Instagram. In depth experience working with YouTube and TikTok will be highly valued
• Demonstrated ability for delivering social media tactics that result in strong engagement and follower growth 
• A creative mind to produce impactful content combined with an ability to plan, execute tests and draw learnings from tests to drive our content plan
• Strong ability to analyze social media data to drive learnings
• An understanding of how social media channels affect and support other channels in the marketing mix, and specifically within communications
• Track record of working across several markets, ideally within Europe and the US
• Experience working in cross-channel campaigns is a plus
• People management skills are a plus
• Strong organizational and prioritization skills, are results-driven and detail oriented with the ability to multitask and manage priorities, avoiding delays
• Analytical, with clear understanding of how to use research and KPIs to inform strategic decisions
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners to deliver against a clear strategy.
• Creates a work environment that celebrates sustainable successes and encourages and stands up for diversity & inclusion within the team
• Experience in travel or e-marketplace is a plus

 More reasons to join us

• Embark on an exciting journey to shape the future of travel
• Thrive in a dynamic work environment as part of an international team (we speak English)
• Virtual stock options that make you an integral part of the company’s growth and success
• Lots of fun events and team outings, with regular learning and development opportunities
• GetYourGuide gift cards to experience our products for yourself
• Be part of an international team from over 56 nationalities.
• Monthly all-hands meetings and monthly updates
• Several fitness perks including yoga and Urban Sports Club
• Pension scheme

Does this description sound like you? If you’ve got the skills for the job, enthusiasm about our vision, and desire to be a part of our company culture, we’re looking forward to hearing from you. 

Please send us your CV and cover letter in English.