VP of Marketing

Mission

hx is looking for a VP of Marketing! The mission is to develop a world-class marketing function that plays to hx's strengths as an engineering-led, product-centric business through effective and engaging product marketing & community building.

This is a new role in which you'll be given full autonomy to define (y)our marketing strategy and build a high performing team to deliver against it. The role will report into our COO/CRO and form part of the Revenue Leadership Team - so you'll have direct influence over the future of hx!

There will also be a complimentary focus on revenue marketing, working closely with Sales and Customer to achieve our revenue goals.

Why is this important

We're at almost 40 people and we're now establishing functions in areas we've so far been lean in. We're hiring for critical roles such as VP Sales, Head of People Ops & Performance, Head of Product and of course this VP of Marketing!

We reached profitability with just a 10-person team, and we're now signing enterprise customers that our competitors could only have dreamed of securing at such an early stage. In scaling we've added to our firepower but remain wholly tied to our values and protective of our culture - we think this is rare!

Establishing a Marketing function now is vital to our growth mission and this team will greatly impact the future of the company, which makes it a huge opportunity for the right person!

Key Responsibilities

Note: hx is still a relatively early-stage business and our culture prizes initiative highly - as such this section is a good indicator of your role, but the list isn’t exhaustive.

You will:

• Develop a clear, focused marketing strategy across relevant channels that aligns with hx's long-term objectives in respect of:
  • Product - your team will strengthen our product's reputation as a customer-centric, self-serve platform that leverages open source technologies
  • Community & learning - help build & promote a community of Pythonistas and hx product evangelists
  • Revenue - working with the wider Revenue Leadership Team to achieve hx's revenue targets
  • Brand - you will ultimately be the product owner of the hx brand!
• Build, support and develop a world-class Marketing function
• Collaborate with the product and customer teams in sharing customer successes, feature developments, and other innovations we are working on
• Be an integral part of the Revenue Leadership Team, expected to:
  • Map target personas and design an associated marketing plan to generate new sales leads
  • Establish an inbound/outbound lead generation strategy across relevant channels and execute against this
  • Collaborate with product, sales and customer team members to enhance the customer experience and support upsell strategies
• Take a proactive approach to managing the marketing function, including:
  • Preparing and managing monthly, quarterly and annual budgets
  • Setting, monitoring and reporting on team goals
  • Participating in the planning of broader company objectives

Initial deliverables

• Immediately take ownership of our fledgling Marketing team, including management of our awesome Content Manager
• Design your 2022 marketing strategy. This will include the marketing plan, resourcing & financials
• Work closely with our in-house talent team to build the marketing team required to achieve this strategy;
  • This role requires an exceptional flair for Product Marketing, so we would expect to support you in hiring a Revenue Marketing specialist to help balance that strength!
• Identify quick wins to get things moving while we grow your team - initially your role will include some element of creating raw content yourself
• Build out the processes you will need to effectively run the marketing team as it grows. As our first senior Marketing hire you will have the luxury of joining a successful, established scaleup but with a blank slate in your department!

Requirements