ABOUT US
Reachdesk is a cutting edge sending platform that allows companies to deliver gifts and direct mail that build deeper connections with customers, prospects and employees at the click of a button. Our integrations with sales and marketing tech stacks power a clear and quantifiable ROI; the direct channel is no longer a guessing game. We work with some of the world’s leading brands in B2B including ZoomInfo, Hootsuite, Zscaler and Barracuda. Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle.
Reachdesk has just raised $43m in Series B funding and we've been recognised as one of the Top 5 Fastest Growing Products for 2021. We're assembling a world-class global team, our headcount has grown to over 150 over the course of the last year across London, Lisbon and NY offices, with stratospheric growth and exciting product releases en route!
We believe that a diverse team will help us achieve our mission sooner and we're actively seeking applications from candidates of all backgrounds.
ABOUT THE ROLE
As the Lifecycle Marketing Director, you will be the second most senior member of the global marketing team. Reporting to the Global VP of Marketing, you will be responsible for building a comprehensive marketing strategy across the entire customer lifecycle, from new business to customer expansion.
Responsible for overseeing several marketing departments, including Demand Generation, Customer Marketing, Account-Based Marketing and Partner Marketing, you will be a confident and empathetic leader, encouraging collaboration and alignment between all of your teams.
We believe that a diverse team will help us achieve our mission sooner and we’re actively seeking applications from candidates of all backgrounds.
What will be your responsibilities for this role?
- Work with the Global VP of Marketing on budgets, distribution, attribution and tracking for marketing attribution modelling purposes - you will be an expert here
- Build a lifecycle strategy and plan from net new business through to customer expansion
- Manage and build a team of performance-driven experts
- Build out processes for exceptional ABM execution across the full customer lifecycle
- We work as one team with the BDR’s, you will need to support the team with campaigns, and digital activity to drive velocity and awareness
- Work with marketing and sales operations to ensure data-driven processes and decisions
- Drive a global demand-generation strategy across industries, regions and personas
- Lead a comprehensive digital marketing campaign calendar—designed to drive revenue growth through various programs for our target accounts
- Build out persona automated marketing designed to facilitate prospects throughout the full RD buyer journey
- Build processes for effective marketing including lead scoring, reporting, attribution and performance
- Work with the team to ensure optimization of paid demand generation programs including SEM, paid social, as well as A/B testing strategy
- Collaborate with the wider marketing team and third party vendors to ensure alignment and collaboration
- Collaborate closely with global sales and enablement counterparts to ensure a seamless, strategic hand-off between sales and marketing for all target account activity and tracking
- Be obsessed with key metrics and general performance
Person Specification:
- You won’t be scared of change, having to adapt quickly or take on new challenges
- Creative and keen to utilise these skills to think outside the box
- Team player - we are one team!
- Data obsessed with experience being held to metrics to measure performance
- Extremely organized with the ability to manage multiple projects and moving parts
- Motivation, drive and self-starting attitude
- Ability to work in a fast-paced, high-results driven environment
- Ability to multitask, prioritize, take initiative and manage time effectively
- Passion and experience for the B2B SaaS space
Qualifications:
- You will have worked in a marketing management role for 6+ years
- You will have worked in the B2B tech SaaS space for 3+ years
- You will be a strong revenue marketer, passionate about the full lifecycle
- You will have managed and hired people before
Benefits
- Competitive salary & stock options
- Private medical insurance offered through Vitality
- Mental health cover - unlimited mental health counselling
- Dental, vision, audiological insurance
- NEST Pension, 3% employer contribution
- Group life assurance & short-term cover insurance
- Cycle to work scheme (coming soon)
- Wellness Benefits
- Monthly wellness stipend - £150/month - spending examples: gym, therapy, nutrition coach, sports league (coming Jan 2022)
- Monthly yoga & various wellness programming
- TaskHuman app - 1:1 video coaching on a variety of wellness and lifestyle topics
- Professional Development Benefits
- Annual professional development stipend - £500/year - spending examples: books, conferences, online courses (coming Jan 2022)
- Ongoing general and role-specific training and other development opportunities
- Emerging leaders & new manager training
- Work From Home Benefits
- One-time lump sum remote work stipend
- Fully remote roles: £500
- Hybrid roles: £250
- Spending examples: office furniture, tech accessories, office supplies (coming Jan 2022)
- New Joiner Tech Kit
- Catered lunch when working from one of our offices
- Monthly team socials
- Birthday & anniversary surprises!
- Time off
- Unlimited Holiday & Sick Leave - we encourage a minimum of 25 vacation days a year
- Parental Leave (varies by country)
- Compassionate Leave - We offer 10 days of compassionate leave to all staff and if further paid leave is needed then that's a conversation that can be had between the employee, their manager and our People team.