Senior PR Manager
About the role and about You:
We are seeking a Senior PR Manager to join our team at Zwift, based in our head office in Long Beach, CA or remote.
Zwift is one of the most exciting and fastest-growing brands in sports. Born out of California, Zwift has offices around the world including London, Tokyo, Melbourne and Rio de Janeiro. Zwift’s mission is to make more people, more active, more often making indoor training more fun by fusing the creative world of gaming with fitness. Want to join our team?
Reporting to the UK-based PR Director, this will be Zwift’s only in house PR professional based in North America. We are looking for a PR professional with a detailed understanding of cycling and the endurance sporting world. Working closely with our product and growth marketing teams, this person will be helping to amplify partnerships, promote new product features and help improve awareness and understanding of the core Zwift product.
What you will do:
- Support the global PR function, reporting to the PR Director
- Lead the development and delivery of our North American PR strategy working with our growth marketing team and external agency partners
- Support the APAC PR function and agencies
- Work with internal Growth Marketing teams to amplify partnerships
- Work with trade partners to support the growth of the indoor training market
- Responsible for working with creative to secure appropriate assets for key product launches and news announcements
- Support on drafting corporate communications guidelines
- Write and distribute press releases
- Work with Zwift influencers and ambassadors
- Attend key events across North America
- Support media on-site visits at Zwift HQ
What we are looking for:
- 5+ years PR experience either in house or agency. Experience in sports PR is desirable
- Excellent writing skills are essential - the candidate must have experience writing press releases and drafting corporate communications
- A deep understanding of cycling and the cycling market is essential. A strong grasp of triathlon and running is highly desired.
- Strong organisational skills and the ability to work in a fast-paced environment
- A team player and a clear communicator essential - the candidate will be responsible for coordination across departments within Zwift’s head office - working with marketing, creative and product teams
- Previous experience in crisis communication
- A creative thinker
- Hold an active interest in cycling, running or triathlon
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
Values:
Of course, we are nothing without our values. Our values ground us. They ensure we run and build a company where people love to work, feel like they are welcomed, included, and belong. Only then can they thrive and do their best work. The values we strive to live every day are:
- Make It Fun
- Elevate Teammates
- Cultivate Our Community
- Always Level Up
- One Zwift for All
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].
Zwift, Inc. is an Equal Opportunity Employer.