Head of Brand Marketing US

Get Your Guide is looking for a talented and driven Head of Brand US to join our incredible Brand Organization. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company’s objective of becoming the #1 household brand of travel experience in the USA.

Reporting to the Head of Global Brand, you’ll be responsible for bringing our global brand strategy to the US and ensuring its groundbreaking and consistent execution across all customer touchpoints. You will deepen our customer understanding, being the internal voice of our American customers on our communications, product and experiences focus. You will own the brand building plans for GetYourGuide in the US and ensure seamless execution across touchpoints to accelerate brand awareness, long term customer relationship and ultimately direct growth. You will partner multi-functionally to ensure holisticity, relevance and consistency of our brand communication plans.   

Responsibilities:

• Develop and own our US Brand Strategy, the roadmap and its execution to accelerate brand awareness and direct growth
• Lead a brand and marketing team to deliver holistic and impactful plans in the US
• Own our brand campaign masterplan for the US and partner with channel managers for excellence in execution and maximum brand impact
• Feed the organization with key customer insights - and put them into action
• Ensure consistency and holisticity across everything the customer sees
• Inspire and unite the organization behind our Brand vision and holistic play 
• Stay up-to-date on competitive landscape and market trends to inform future strategy and plans
• Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact - capture the learnings and constantly seek for improvement of the brand marketing recipe for success in the US.

Profile Requirements:

• 8+ years of experience in Brand Management - with experiences in Brand strategy as well as Brand Marketing operations in the US. Experience in managing a team 
• Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, navigational search, direct growth, CLV…)
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners
• A healthy balance between brand strategy, ability to bring up new ideas and operational excellence 
• Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI’s and the success factors of all channels
• Positive spirit and can do attitude, appetite to test new ideas and scale if successful
• Creates a work environment that celebrates sustainable successes, encourages and stands up for diversity & inclusion within the team
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced, high volume environment 
• Experience in travel or marketplace or consumer goods is a plus

 More reasons to join us…

• Virtual stock options that make you an integral part of the company’s growth and success
• Individual annual growth learning budget to accelerate your personal growth
• Thrive in a dynamic work environment as part of a multinational team (Headquarters in Germany, work language is english) You will be based in the US - strong preference for New York City (yet San Francisco is an alternative)
• GetYourGuide friends & family discount to experience our products for yourself
• Full coverage medical plans options
• 100% employer paid dental and vision for employees and their dependents
• 100% employer paid life and short term disability
• HSA and FSA plans
• Voluntary additional life, disability, special disease and accident insurance
• Gym reimbursement via United Healthcare
• 20 vacation days, 13 public holidays
• 12 weeks 100% paid parental leave

Does this description sound like you? If you’ve got the skills for the job, enthusiasm about our vision, and desire to be a part of our company culture, we’re looking forward to hearing from you. 

Please send us your CV and cover letter in English.