Director of Global Communications & Brand Strategy

About The Position

Reporting to the CMO, the communications/ brand director will be responsible for building the ActiveFence brand globally. We are looking for someone who will bring some marketing flair to our organization! Seeking a true leader who has a deep communications background, a proven track record of impact on brand outcomes, and incredible creativity to the job. This person will lead: 

Brand messaging:

• Create, maintain, update and socialize the company messaging
• Act as the gatekeeper of up-to-date company story, messaging hierarchy, about us, boilerplate etc.
• Launch, maintain, update the company website

PR: Create, from scratch, a global PR machine that creates a respected, positive image of the company among our target audience, journalists, investors, employees

• Create the strategy, launch, run agencies, and build in house teams
• Create the relevant FAQs, crisis comms plan, etc.
• Build a set of thought leaders/ evangelists within the company

Social Media & Community Management

• Develop and manage the ActiveFence online presence 
• Create a social following 

Depending on skillset, may manage or contribute to:

• Various brand initiatives (e.g. launching an NGO program, creating company videos, etc.)
• Design/ Creative - may manage freelancers or full-time employees
• Event marketing - create events and ensure presence at events that drive engagement among our customers and prospects, including creating opportunities for speaking opportunities.
• Will be responsible for growing various brand performance metrics 
• Team will handle various Ad hoc marketing tasks
• Various writing tasks to ensure that all written company materials have appropriate branding, tone, feel 
• Interface with admin/ HR and other company functions to ensure that brand is reflected in any internal and external activities
• Working closely with demand generation, product marketing and content marketing, and others to achieve broad marketing goals

This position is ideal for someone who has a proven track record across a variety of corporate marketing skill sets. 

At least 5 years B2B communications/ PR and other brand building experiences with significant experience in the following:

• PR - hands-on experience and global agency management, proven track record of successful PR placements
• Social media marketing & communication management
• Native English speaker - must
• Excellent communication, storytelling & writing skills - someone who will bring the creative flair to the company
• Experience working at or with global enterprises
• Organized, motivated, great at cross-functional work
• Experience in OSINT, cyber, counter-terror/ extremism, counter-disinfo, child safety, ad tech - huge plus

ActiveFence identifies and tracks harmful content online. We support technology platforms, corporate enterprises, NGOs and governments as they fight terror, hate speech, disinformation, child sexual abuse, and other malicious activities on the internet, protecting the public online and offline. Using AI-powered technology and a cross-platform approach, ActiveFence accesses and monitors hidden sources of chatter in the deep and dark web in order to counter malicious activities online. ActiveFence has become a trusted partner to a variety of organizations in the battle against bad actors across the globe.