Product Marketing Manager
Plentific is one of the fastest-growing property technology companies in the UK and Germany, with offices in the US and Turkey. Its mission is to improve lives by making property work better for everyone. The platform empowers landlords and property managers to manage their properties and internal trades workforce, source local trade talent, build community cohesion and provide better services than ever before. The end-to-end solution offers a flexible approach to compliance management, repairs reporting and delivery, ensuring landlords and property managers can be confident that their property meets necessary standards.
Since 2013, Plentific has:
Dramatically improved outcomes by speeding up service delivery fivefold and creating economic opportunities within local communities.
Set a new industry benchmark on responsive repairs by reducing typical time frames (20 days) to less than 4 days.
Entered partnerships with social enterprises to help people into trades jobs, and thus rebuild their lives.
Plentific has been recognised by multiple awarding bodies since its inception, including:
‘Deal of the Year - Residential’ at the UK PropTech Awards 2018.
‘Business Change/Transformation’ Award at the UK Business Awards 2019.
Recognised as ‘Professional Services Partner’ at the UK Housing Awards 2019.
Repairs and Maintenance Provider of the Year at the 24Housing Awards 2019.
Featured on the Deloitte Technology Fast 50 list 2020.
Most Collaborative Business Award - PropTech at the UK Proptech Awards 2020.
Following a major funding round, Plentific has recently expanded into the US multi-family market and has plans to enter the wider professional and commercial real estate sector in Europe this year.
In sum, Plentific is a technology-led business developing cutting-edge solutions - and that’s only possible to do with a great team. Our culture is open, empowering and fast-paced. If you’re tenacious, passionate and driven, you will fit right in.
plentific.com/careers
The Role
We’re seeking a thoroughly modern Product Marketing Manager with big ambitions. If you live and breathe digital, customer centred marketing, we want to hear from you.
Our ideal candidate will have experience building campaigns in a B2B services business, with knowledge and experience across the full product marketing mix and deep experience in digital campaign development for acquisition. You’ll be the glue between our very talented product and marketing teams!
This is a great opportunity to own and drive activity for a rapidly growing business. You will have the opportunity to lead in the development of our product’s marketing strategy, campaign planning and execution.
Responsibilities
Plan the launches of new products and features and manage the cross-functional implementation.
Act as the primary thought leader for the product, both internally and externally.
Provide website content, ad copy, eDocs, case studies etc.
Support our sales channels by training internal teams on the problems we solve for our customers.
Own the product’s market-fit and positioning and express it through market material and researched white papers within the industry.
Day-to-day management of agencies, freelancers and internal resource to produce campaigns.
Hands on marketing - setting up campaigns, coordinating lead generation, engagement, nurturing through the funnel.
Support the product team by develop training materials for self serve and customer support.
Managing multiple projects and events at any one time.
Requirements
4+ years experience as a Product Marketing Manager, preferably in a B2B tech startup environment.
Experience with product/project management.
Clear understanding of the product development cycle.
Strong copywriting and documentation skills.
Excellent ability to communicate completed technical concepts clearly.
Strong presentation skills, comfortable in front of large, senior groups.
Experience in campaign development, from research to messaging, positioning to content development.
Development of integrated campaigns specifically for customer acquisition, with a particular focus on digital channels.
Setting metrics and tracking to optimise marketing performance.
Familiarity with marketing automation, CRM and sales automation tools (ideally Hubspot) for data driven campaign delivery.
Strong spreadsheet modelling and analytical skills.
Comfortable working independently, being resourceful and taking initiatives within a fast paced startup environment.
Keen eye for detail
Benefits
As you can see, we have big plans and are eager to grow our team of dreamers and doers to achieve our vision of managing over 1 million properties through our platform across various countries. You can help us shape the future of property management. Here’s what we offer:
A competitive compensation package.
Private health care including discounted gym membership.
Learning and development fund.
A remote-friendly working environment + 23 days annual holiday.
Home office allowance.
A head office in London Bridge (less than 2 mins from Borough Market).
An inherently diverse culture with over 18 nationalities and 21 languages spoken.
Apply now