Senior Customer Marketing Manager

The mission of Nexthink is to Delight People at Work and as a member of our Customer Engagement & Advocacy team we know that to create the leading Brand and drive continued Nexthink growth, the best marketing is Customers telling their story. 

Your overriding purpose is to make our Customer Contacts the hero of the Nexthink Story. 

In this Senior Customer Marketing Manager role, you’ll be a leading figure in Nexthink, working across our Corporate, Product and Revenue Marketing teams, Customer Success and Sales. You’ll help us further mature our Customer Marketing efforts to raise new Customer voices, drive acts of advocacy and shine a light into the dark funnel. 

Customer Marketing at Nexthink has matured significantly over the past 2 years, you will improve and grow our efforts through 2022 and beyond, striking the right balance between scaling and operationalizing programs, and delivering unique, personalized, moments of Delight. 

What will your role be? 

As a member of our Customer Engagement & Advocacy team, your prime responsibility will be to run and enhance our 2022 Peer Review program, delivering a critical second year of Gartner Customer choice and maintain our leadership position across the right online review sites 

You will own our DEX Ambassador program launched in 2021, bringing your own ideas to accelerate and grow the pool of participants joining the program and the Acts of Advocacy they participate in. With 10% of Nexthink Customers already representing in some capacity, you’ll succeed by finding the balance between maintaining those existing relationships and nurturing new, fresh voices. 

You will develop and operationalize a reference program helping accelerate our Sales cycle and take ownership of our Reference and Advocacy Management platform. 

• Own Peer Review program delivering Gartner Customer Choice award for 2022 

• Own our DEX Ambassador program, broadening the pool of Customers advocating for Nexthink and our solutions 

• Develop a reference program aimed at accelerating Sales cycle 

• Support current User Group and Community Event programs, drive attendance and Ambassador leadership of these events  

• Help develop program branding and promotion to ensure that Community members recognize the Customer program brand and understand the value in participating 

• Ensure Nexthink teams are fully aware of Customer Marketing programs, the value of Community and contribution / involvement from their Customer Accounts 

• Manage budget for Customer Engagement programs 

• Manage & operationalize Customer Welcome & Customer Launch activity 

• Deliver Customer & Analyst Newsletters 

• Support continuous focus on Customer data health and key audience identification 

Key characteristics for success? 

• Growth Mindset - willing to explore, learn and experiment 

• Master Influencer – much of our Customer Engagement & Advocacy efforts rely on other teams or Customers / Partners with their own priorities. It’s essential that we are always honing our influence skills and leading with how our programs can help our stakeholders achieve their goals 

• Supremely Organized – everything is intertwingled and keeping program planning, speakers, content, schedules, promotion all aligned requires a genius level of organization skills 

• Fun Finder – our Customers face a barrage of technical challenges, new projects and initiatives, other vendors clamoring for their attention, without injecting some fun into their days, how do we ensure they keep coming back and make our events and Customer Engagement programs a high point in their day? 

Qualifications

• 3+ years Customer Marketing or equivalent  

• Salesforce & Marketo experience 

• Experience in SaaS industry 

• Excellent interpersonal skills 

• Smart, proactive and autonomous 

• Adept at animating discussion across a variety of social platforms 

• An expert Customer communicator 

• Creative mindset 

• Passion for working with a dynamic, international, high growth company 

• Experienced in leveraging Community to drive Customer engagement programs 

Additional Information

We are 800+ employees strong in 21 countries across 8 different time zones speaking 60+ languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.