Paid Acquisition Lead

ABOUT US

ShopFully is the leading European tech company in Drive to Store in terms of number of Countries, active users and partners.

Founded by two Italian entrepreneurs with a twenty-year background in the digital world, the company’s mission is to reinvent local shopping. With four proprietary marketplaces (DoveConviene, PromoQui, VolantinoFacile and Tiendeo) and its own AI-based hyperlocal marketing platform (HI!), ShopFully is now able to globally connect millions of consumers to thousands of stores in their vicinity. The company is a partner of over 400 retailers and brands in 12 countries, working with a team of over 370 employees of nearly 30 different nationalities.

ABOUT THE ROLE

We are looking for an experienced User Acquisition Specialist who will join our Marketplace team.

Reporting to the Marketing Director you will manage the budget for the acquisition of new users of our App DoveConviene.

In particular, you will be responsible for:

● Definition of a strategic plan for the acquisition of users, with the aim of optimizing the media mix and the installation costs for different countries

● Acquisition of new users on different channels/platforms (Meta, Google, Native, Programmatic, ASA) and scouting of new platforms

● Definition and implementation of marketing acquisition reports

● Monitoring of competition and market trends by identifying useful insights

● Designing and a/b testing all funnel acquisition and retention strategies

WHAT WE ARE LOOKING FOR

● Deep knowledge of digital marketing and users acquisition campaigns

● At least 2 years of experience in the role within Digital companies

● Proven experience with users acquisition through integrated campaigns for relevant App at a national and international level

● Ability to conceptualize and execute projects, with a strong bias for action and delivering results

● Exceptional creative, problem solving and strategic thinking ability

● Customer focus and ability in setting high standards for quality

WHAT WE OFFER

● An opportunity to build your experience in an internationally growing scale-up company

● A young and informal work environment

● Benefits and perks such as a laptop, meal vouchers, smart working

TO FEEL AT HOME IN SHOPFULLY YOU SHOULD

ACT AS AN OWNER: no challenge is too big for you! We set clear goals and finish what we start. We go the extra mile and fix what doesn't work: that's how we achieve great results.

RELY ON DATA: let the data do the talking, so we think, plan and act supported by fact-checked data and we value calculated risk-taking. We measure our success to keep improving.

PLAY TOGETHER: magic happens in teams! That’s why we communicate clearly and support each other. We believe in sharing helpful feedback and building trust. Together we are unstoppable.

LOCATION: Milano

ShopFully International Group will process your personal data for this application as indicated in the Privacy Notice pursuant to Arts. 13 and 14 of Regulation EU 2016/679 and that you can view here: https://corporate.shopfully.com/it/privacy-policy/