Product Marketing Manager
Who we are…
YOOBIC is an all-in-one digital workplace for frontline teams in retail and hospitality industries. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 300+ companies around the world including Boots, BurgerFi, Lancôme, Lacoste, Logitech, Peloton, Puma, Vans and Sanofi trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience. To learn more about YOOBIC visit www.yoobic.com or follow us on LinkedIn.
Headquartered in London with offices in Paris, New York, Milan and Tel Aviv, YOOBIC has grown very quickly and doubled revenue year on year since its creation in 2014. There are now close to 200 employees worldwide, and we are looking to grow significantly over the next 12 months, especially in the US market, both in revenue and in headcount. YOOBIC is well positioned following a successful Series C fundraising round of $50m in Autumn 2021. Investors include the highly respected venture capital firms Highland Europe and Insight Partners, and YOOBIC achieved 40% growth last year and operational profitability.
Given the innovative product which customers love and our predicted growth trajectory, this is an exciting time to join YOOBIC! We are a truly multinational inclusive organisation which likes to empower its employees to achieve their goals and develop themselves along the way. There is a great sense of team at YOOBIC, and a passion for the future of work, and you will have the opportunity to quickly make an impact. We offer competitive reward packages and many employee benefits - check out our current opportunities at www.yoobic.com/careers.
What we need…
We are looking for an experienced and passionate Product Marketing Manager (PMM) who can help manage our Product Marketing function to accelerate our GTM strategy. This is a critical role to ensure the commercial success of our products across all our territories and verticals.
Reporting to the Senior Director, Product Marketing, the PMM will be responsible for articulating our messaging, positioning, and value proposition; creating engaging content and assets to support the entire buyer's journey; and driving top-tier product launches. This is a high-visibility, high-impact role for the YOOBIC GTM team.
What you'll do…
Develop product positioning, messaging, and storytelling to establish YOOBIC as a leader in the digital workplace for frontline teams category
Engage with customers, analysts, industry influencers, and YOOBIC sales and product teams to gain a deep understanding of the market and buyer personas' needs and priorities
Develop market and competitive intelligence
Stay abreast of the competition and work with sales to highlight differentiation and support them in competitive sales scenarios
Collaborate with product and sales teams to develop value-oriented content and narrative to deliver differentiated and engaging marketing content including solution decks, use cases, web pages, corporate brochures, videos, battle cards, and more
Execute the go-to-market strategy for all product launches and feature releases
Work closely with customer success, sales, and product teams to establish customer needs and product requirements based on market feedback
Collaborate with AR, PR, demand generation, and event teams to build industry momentum including support for bylines, eBooks, speaking opportunities, etc.
Build sales enablement materials to support customer-facing teams through the buyer's journey
What you have...
5+ years of B2B product marketing, solution marketing, product management, or related experience — including product launch experience
3+ years of experience in marketing a SaaS product, ideally in retail technology, mobile apps, L&D, or workplace management
Customer-centric, you go the extra mile to develop intimate customer and prospect relationships to learn everything you can about your target market
Exceptional communication and interpersonal skills
A strong writer and natural storyteller
Detail-oriented with the ability to handle multiple projects at the same time
Experience in cross-functional collaboration to drive critical initiatives
Exceptional analytical skills and ability to demonstrate solution ROI
Technical acumen and a love for creating PowerPoint presentations
Experience with early and high growth stage SaaS companies strongly preferred
Public speaking skills, webinars, and event hosting are a big plus
What we offer...
- Competitive salary + a very generous commission scheme
- 25 days annual leave, plus Bank Holidays
- Pension scheme
- Medical cover via Vitality (which also includes additional benefits
like Apple watch, cinema tickets, etc...) - Dental and Vision cover
- Critical Illness and Life insurance coverage
- Team events including weekly breakfast, gourmet lunches and lots
of social events - On-line Free HIIT sessions + gym discounts
- Regular training and coaching to make you even better in your role