Financial Services Marketing Manager

As a Financial Services Marketing Manager , you will own our marketing efforts in a specific set of industries in the UK and excitingly as we launch into Europe. 

The role will be focused on creating, implementing, and managing best-in-class campaign strategies that attract new Partners; and support the successful launch these partnership to their SME customers.

What you’ll do

• Define and execute go-to-market plans and marketing strategy that drive demand in both our top Partner target accounts and their SME customers 
• Design and develop various B2B marketing outreach in the UK and Europe that include:
• Account Based Marketing and hyper-personalised model 
• Automated lead generation and lead nurture digital campaigns
• Own A/B testing strategy – constantly reviewing and optimising campaign to maximum conversion
• Create and manage campaigns within HubSpot and Salesforce to deliver effective reporting 
• Overseeing all aspects of industry-specific events, content development, contacts and working with sales to drive strategy around the event 
• Manage data accuracy within HubSpot and Salesforce for proper segmentation, personalisation, and outreach  
• Collaborate closely with executives, sales, marketing, and customer success to deliver integrated marketing activities that tie back to Modulr’s near term and long-term objectives 
• Tracking program results, measuring success, and reporting to marketing and sales 
• Enabling the sales development teams to convert MQLs 

Who you are

• Experienced and focused on marketing strategies and activations that builds demand that converts to sales within various target industries and audiences, strategically minded but able to deliver tactical tasks and execute at speed; working or desire to work in a fast growth startup environment.  Experienced in running sales outreach campaigns; preferably using tools such as Hubspot and Salesforce.   Effective at managing data-sets for accurate campaign execution; with experience managing CRM systems to maintain accuracy. 
• Experienced in owning, running, and delivering B2B lead generation campaigns to different target audiences and personas; that produce compelling ‘always on’ campaigns that increase inbound traffic, generate qualified and high converting leads,
• Passionate about marketing’s role in the demand activation process. 
• A self-motivated, fun, inspiring, & competitive character
• Armed with a proven track record of successfully partnering with sales management
• Experienced in B2B and/or the technology desirable, within the marketing technology space would be advantageous 
• Data driven and familiar with marketing metrics 

Your values

• Building the extraordinary and going that extra mile
• Owning the opportunity, be passionate and proud of the time you invest
• Make giant strides, reach your goals faster with us supporting you each step of the way
• Achieve it together, working as a team and being Modulite

Modulr benefits

• Share incentive, share option scheme
• Company Bonus, the more successful we are together, the more company bonus we offer
• Pension, investing in your future
• Flexible benefits, from a variety of benefits choose which suit your lifestyle and needs
• Perkbox, enjoy freebies and discounts on many other products and services
• 34 days holiday, choose which days you take off to relax or spend time with loved ones
• Birthday and well-being days, because we care about you
• Learning Opportunities, enhance your career through our learning channels and platforms
• Modulr hands-on, join your colleagues for our company wide events
• Hybrid working, we would love to see you, don’t be a stranger

Life at Modulr

You’ll be part of a cross disciplinary team(s), some might be in Edinburgh, London, Dublin or Amsterdam. We are friendly and sociable, challenging but rewarding. We want you to push yourself and for us to support you in your future as we scale up and grow, we want you to be with us along the journey if you believe in it. Our culture and values are putting you first, investing in your future. Our offices are modern and very spacious with breakout areas, there is an onsite barista with the occasional complimentary food, fruit, and fresh drinks, working pattern’s – you decide.

ModInclusion 

We believe that by seeing Modulr, and the world, from all sorts of angles, we can make life better for all.​ We want you to know that the things that make you, you — like your identity, age, ability, and background — are things that we will always celebrate and support with open arms.