Account Based Marketing Manager

Who we are…

YOOBIC is an all-in-one digital workplace for frontline teams in retail and hospitality industries. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 300+ companies around the world including Boots, BurgerFi, Lancôme, Lacoste, Logitech, Peloton, Puma, Vans and Sanofi trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience. To learn more about YOOBIC visit www.yoobic.com or follow us on LinkedIn.

Headquartered in London with offices in Paris, New York, Milan and Tel Aviv, YOOBIC has grown very quickly and doubled revenue year on year since its creation in 2014. There are now close to 200 employees worldwide, and we are looking to grow significantly over the next 12 months, especially in the US market, both in revenue and in headcount. YOOBIC is well positioned following a successful Series C fundraising round of $50m in Autumn 2021. Investors include the highly respected venture capital firms Highland Europe and Insight Partners, and YOOBIC achieved 40% growth last year and operational profitability.

Given the innovative product which customers love and our predicted growth trajectory, this is an exciting time to join YOOBIC! We are a truly multinational inclusive organisation which likes to empower its employees to achieve their goals and develop themselves along the way. There is a great sense of team at YOOBIC, and a passion for the future of work, and you will have the opportunity to quickly make an impact. We offer competitive reward packages and many employee benefits - check out our current opportunities at www.yoobic.com/careers.

What we need…

The Account Based Marketing Manager North America is responsible for implementing and executing YOOBIC’s Account-Based Marketing (ABM) strategy and programs to create and accelerate engagement with strategic target accounts.

Reporting to the Head of Product Marketing, you will design and orchestrate ABM campaigns to reach target account enterprise decision makers across the buyers’ journey to help YOOBIC achieve its revenue goals.

Owning all ABM programs, from strategic planning to execution and analysis, the ideal candidate will embrace a hands-on, team approach, be detailed oriented, and well versed in the latest demand generation and ABM practices and platforms. This role will also embrace and understand the buyers and target market to create the most compelling marketing and ABM programs.

If you are an energetic, creative, and tech-savvy account-based experience leader with a proven track record in scaling B2B enterprise demand generation programs, who likes a good challenge and wants to grow with an innovative technology carving its way through a competitive category, this role is for you.

What you'll do…

• Plan, organize, and execute all ABM programs to generate leads, build relationships, and accelerate pipeline generation with strategic enterprise accounts and contacts
• Perform in-depth research to identify high value ICP accounts and key target accounts leveraging industry databases, 6Sense intent data, and other market sources
• Align with sales to select, segment, and prioritize the target account list based on various criteria incl. account value, propensity to buy, and YOOBIC’s ability to win those accounts
• Have a deep understanding of ICP and buyer personas’ pain points and use cases to create effective demand generation content and campaigns
• Partner with sales and BDR teams to craft hyper-relevant, tailored ABM (1:1 plans) for top target accounts to generate pipeline and move prospects through the sales cycle faster
• Develop the most effective messaging, content, and assets for the targeted accounts across the buyers' journey, including email copy, landing page, eBooks, decks, videos, etc.
• Work closely with cross-functional teams to build and execute effective online and offline campaigns across sales and marketing channels, including digital activities, emails, BDR outreach cadences, webinars, events, networking, social, direct mail, etc.
• Nurture leads throughout the sales cycle and enhance the buyers’ journey
• Partner with our sales and BDR teams to optimize lead management and funnel conversions
• Monitor, track, and report on specific ABM metrics to measure the performance of the ABM program and investments (account reach, engagement, penetration, conversion, pipeline, win rate ... ). This role will make strategic recommendations based on analysis and results to move YOOBICs business forward.

What you have...

• 5+ years of experience in a B2B ABM, lead generation or digital marketing role with a SaaS company, preferably in Retail tech
• Proven track record of developing and executing multi-channel, integrated demand generation campaigns including digital, social, web, nurture programs, email, events, webinars, networking, conversational, social, and more
• Hands-on experience running ABM campaigns with demonstrated success penetrating key Enterprise accounts and persona
• Proven track record in partnering with Sales, Business Development & Revenue Operations to drive pipeline and funnel performance
• Proficiency with a complex Martech stack including with CRM, MAP, Databases, ABM platforms such as 6Sense, Google Analytics...
• Exceptional verbal and written communication skills
• Efficient, detail oriented and organized, excel at multi-tasking
• Objectives-driven with strong analytical skills, and proven track record in reporting and optimizing the performance of demand generation campaigns
• Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration, and quality of execution
  
  Marketing Skills
• Account-based Marketing
• Content Developmen
• Lead Generation
• Marketing Campaigns
• Inbound Marketing
• Events