We are looking for a Marketing Manager to join our marketing team. You will own our growth marketing efforts within the Accounting & Payroll industry in the UK and excitingly as we launch into Europe.
We are a young company growing fast. Our vision is simple…to become the world’s leading alternative to digital payment solutions, making money move more efficiently through the economy. We deliver a complete digital payments service through our API-first platform.
The role will focus on generating and converting Leads through B2B marketing campaigns and will be supported by our stellar performance & content team.
What you will be doing...
- Own the Accounting & Payroll vertical marketing strategy and execution - with a specific lens on driving demand in financial services, which including banks, digital bank, crypto and lending
- Collaborate with product, sales and customer success teams to design and launch marketing campaigns and ensure they drive meaningful impact to KPIs across the marketing and sales funnel within your vertical
- Ensure measurement of marketing campaigns and their impact on the business – including ROMI, CAC, conversion and so on
- Measure analysis and reporting on marketing activities and their business impact – use this finding to make informed decision and share those with key stakeholders
- Collaborate with the Sales team and the Events Manager to identify and target key industry events to drive commercial outcomes and set up related marketing activities
- Own the marketing budget for your vertical and drive return on marketing investment for all your campaigns and activity
- Create and collaborate with colleagues to deliver necessary messaging, assets and campaign deliverables as needed to support marketing programs
- Where needed, manage and/or brief third-party agencies and suppliers to ensure delivery of marketing activities
Who you are...
- Deep understanding of the payment and financial service landscape
- Experience in designing, owning and delivering marketing activities that drive leads and convert to sales
- A strategic mind but also enjoys rolling up their sleeves, getting your hands dirty and driving tactical results
- Experience in running marketing outreach campaigns; preferably using tools such as Salesforce
- Strong collaborative skills and enjoys working with different functions within the business, especially sales and product
- A data approach to marketing and can understand trends, identify opportunities, and drive actions from these that lead to positive customer and commercial outcomes
- A result’s focused approach, a strong and consistent track record of performance against targets
Align to our values...
We believe in The Modulr Way. Our Modulites work to:
- Build the extraordinary: Ambition and commitment
- Own the opportunity: Ownership and accountability
- Make giant strides: Performance and quality
- Achieve it together: Honesty and respect
We look to build great things, collaboratively and collectively, and every Modulite is empowered to drive their own contribution.
Modulr benefits
- Flexible benefits, from a variety of benefits choose which suit your lifestyle and needs
- 33 days holiday, choose which days you take off to relax or spend time with loved ones
- Birthday off, because we care about you
- Learning Opportunities, enhance your career through our learning channels and platforms
- Modulr hands-on, join your colleagues for our company wide events
Life at Modulr
You’ll be part of a cross disciplinary team(s), some might be in Edinburgh, London, Dublin or Amsterdam. We are a challenging organisation but rewarding. We want you to push yourself and for us to support you in your future as we scale up and grow, we want you to be with us along the journey if you believe in it. Our culture and values are putting you first.
ModInclusion
We believe that by seeing Modulr, and the world, from all sorts of angles, we can make life better for all. We want you to know that the things that make you, you — like your identity, age, ability, and background — are things that we will always celebrate and support with open arms.