Careers

Locations

Long Beach, CA, US, Remote

Job Term

Full-Time

Company Website

Location: Long Beach, CA or US Remote (in select states)

About the role and about You:

The Director of CRM plays a meaningful role at Zwift. This person is a motivated strategic problem solver with a proven track record of working within a sophisticated and sometimes ambiguous environment to build bold visions and successful strategically led frameworks informed by data. This person has expertise in setting business-critical metrics, loyalty and membership, experience in retail/e-commerce, strategy, and a passion for industry-defining customer experiences. We need someone with a consistent record of influencing impactful teams in fast paced and complex environments, and a desire to be at the center of a massive transformation of Zwift’s digital and direct capabilities. We are also looking for someone who has an understanding of production, behavioral economics, consumer psychology, and the current and emerging landscape of membership. Experience developing and driving ubiquitous programs, new customer journeys and driving channel expansion that operate at scale will also be important to this role. 

 What you’ll do:

  • Create and evolve the overall communication strategy and partner with product, marketing and content teams to continue to build, test and optimize the journeys to drive more high value activity to keep members engaged
  • Drive engagement and retention strategies and define new specific journeys by identifying/analyzing customer segments and collecting insights based on past behavioral data
  • Own global marketing roadmap and develop cross-channel strategies to support onboarding, grow/nurture, retention, winback programs 
  • Scale and lead CRM team, driving segmentation, analysis, testing and optimization 
  • Work closely with Engineering and Analytics teams to build user segmentation, profiles, propensity models to target the right audience, with relevant messaging
  • Collaborate beyond core CRM channels, partnering closely with Creative, E-Commerce, Product Marketing and other cross functional teams to drive end-to-end relevant experiences 
  • Define, benchmark, monitor and optimize success KPIs in line with business goals
  • Use a data-driven approach to test, report on results, apply learnings and optimize

 What we’re looking for:

  • 10 + years of related experience in lifecycle marketing ideally in a subscription business. 
  • Experience conceptualizing and running complex implementations involving multiple platforms (apps, web, payment systems, ESPs, etc).
  • Intermediate experience with the Iterable platform to build, test, deploy, and track campaigns. 
  • Detail oriented and comfortable managing multiple deadlines.
  • Experience creating and managing audience segmentation lists 
  • Experience with HTML and CSS is a plus. 
  • Demonstrable knowledge of best practices and orchestration across different channels, including email, push notifications, and in-app modals.
  • Strong background in customer conversion, re-engagement, and retention strategies. 
  • Experience analyzing marketing campaigns, running A/B tests, and providing meaningful insights/recommendations for the next steps.
  • Willingness to approach projects with a can-do attitude and create processes where there isn’t one. 

 Bonus points:

  • SQL knowledge is a plus.
  • Launched SMS, Browser Push, In-App, Push
  • Experience with Iterable as a platform

    Hiring Range: $137,000 - $200,000 

 

How to stand out among the rest:

Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected]

Zwift, Inc. is an Equal Opportunity Employer.

Transparency in Coverage: 

Health plan price transparency is designed to help consumers know the cost of covered items or healthcare-related services prior to the date upon which they receive care. Transparency in Coverage (TIC) regulations require health insurers and group health plans to create machine readable files (MRFs) that contain the negotiated rates for in-network providers and allowed amounts derived from historical claims for out-of-network providers and make those files publicly available.

Here is the link to the site on which Kaiser Permanente posts its in-network and out-of-network allowed amount machine-readable files (MRFs).

Here is the link to the site on which Anthem posts  its in-network and out-of-network allowed amount machine-readable files (MRFs). The link will allow you to search for your files using your Employer Identification Number (81-2798595)

Apply now