Birmingham, GB

Company Website

Reporting to the Head of Engineering, this is a unique opportunity to lead a team of frontend engineers, remaining hands on while acting as number two in the team, involved in critical decision making and being a key driver for Huel’s technical projects.

At Huel, we deliver the very best world-class online experience day in, day out and as a result, have grown a passionate community of Hueligans all over the world. Our engineering team is crucial to our success and we are now looking for a Lead Frontend Developer to join our team based in Birmingham and take our technology to the next level.

You will be comfortable working in a phenomenally fast-paced, high-growth, entrepreneurial environment while developing yourself but also the team around you. Leading our frontend team, you will have the opportunity to make a real difference in our business and in our customers’ journey.


  • Being a key driver in our technical projects, taking ownership and making a real impact

  • Supporting our Head of Engineering to implement and maintain modern processes and standards

  • Managing a team of software engineers, task planning and performing code reviews

  • Delivering exceptional, best of breed user experiences through Huel’s website and apps

  • Hands-on, improving the internal and external frontend-end systems

  • Evolving our web platform to support the business as it grows and launches into new geographies

  • Working with our Ecommerce and Marketing teams to shape our web strategy as the business grows

  • Identify and resolving performance and scalability issues


  • The ability to drive technical projects and provide leadership in an innovative and fast-paced environment

  • Highly proficient front-end skills (HTML5 / SCSS & Sass / JavaScript (ES6+) / Responsive Design)

  • Substantial commercial experience with React

  • An understanding of best practices and standards

  • Ability to build reusable code and libraries for future use

  • Previous experience with GIT or other version control software

  • Experience using package management and build tools (npm, yarn, webpack, gulp)

  • Knowledge of working with APIs

  • Ability to work as part of a small, agile team while keeping an attention to detail

  • Experience mentoring other engineers and the passion to encourage our speed-orientated culture and help cultivate a fast-growing team

  • Optimising the website for speed for performance

  • Results-driven - achievement revenue, customer value and engagement targets


  • Working knowledge of the Shopify Plus platform including Liquid

  • Previous use of CLI tools

  • An understanding of working with principles of UX and UI

  • Confidence to present new ideas and participate in team meetings

  • Background in Computer Science or related disciplines

  • Learning the latest front-end technologies and standards to ensure we are always using the best tools and techniques possible

  • Experience of using testing frameworks such as Jest

What we can offer you!

  • The opportunity to work closely with our Head of Engineering and have a real impact from day one

  • Flexible working hours

  • Competitive salary

  • Share options

  • Pension scheme

  • Optional private healthcare

  • Free Huel (of course!)