Data Analyst - CRM & Campaign Marketing
Location: Long Beach, CA or US Remote
About the role and about You:
As our CRM & Campaign Marketing Analyst, you will partner with the CRM, campaign, and email marketing teams at a very exciting point in Zwift’s growth. You will be responsible for measuring the performance of multi-channel campaigns and developing insights to inform acquisition, engagement, and retention strategies. The ideal person will possess an insatiable curiosity about the insights in our data, and be able to tell compelling stories to surface opportunities for the CRM team. If this is you, and the thought of working for a company that blends fitness with the fun of video games sounds amazing, then please apply straight away.
What you’ll do:
- Partner with the CRM team to help plan and execute marketing campaign measurement across email, push and direct mail channels
- Establish KPIs, frameworks, and analyses to track the performance of multi-channel marketing campaigns and to provide insights into the drivers of growth
- Develop media and customer insights around customer acquisition, engagement, and retention that inform campaign, targeting, and audience strategies
- Own the development of customer traits and audiences for use in CRM campaigns
- Help build a culture of test and learn by partnering on the development of testing roadmaps, analyzing the results of A/B tests, and sharing insights into the results
- Drive improvements in internal analytics and measurement tools and reports
What you'll have:
- 3+ years of experience in marketing, CRM, or customer analytics for a digital business, subscription business, or marketing agency
- Experience with synthesizing large scale data sets to generate insights and recommendations
- Experience working with data engineering and QA engineers/analysts to define new data requirements, test implementations, streamline data operations and drive data governance
- Demonstrated problem-solving skills and experience in structuring business problems into an analytics plan
- Confident communication skills, with the ability to clearly articulate insights to a wide range of audiences
- Skilled in statistics and the use of Excel, SQL and data visualization tools such as Tableau
- Comfortable working with marketing automation tools such as customer.io, SendGrid, or Twilio
- Experience with email analytics, A/B testing and holdout test methodologies, and developing research/analytics insights to inform customer lifecycle management opportunities
Bonus points: (max 3 bullets, skills, abilities, or experiences that aren’t required for success but could bring exponential value)
- Familiarity with Optimizely, Google Analytics and Segment.io
- Passion for cycling, running, triathlons and/or experienced Zwifter
- Passion for video games
#LI-AB1
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
Values:
Of course, we are nothing without our values. Our values ground us. They ensure we run and build a company where people love to work, feel like they are welcomed, included, and belong. Only then can they thrive and do their best work. The values we strive to live every day are:
- Make It Fun
- Elevate Teammates
- Cultivate Our Community
- Always Level Up
- One Zwift for All
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].
Zwift, Inc. is an Equal Opportunity Employer.