Senior Marketing Analyst
Every day, millions of people rely on WeTransfer to share their creative ideas.
WeTransfer believes creative thinking changes the world, so we help people bring their ideas to life through a collection of beautifully obvious tools. We’re interested in the weird and wonderful ways that creative minds work, and how they shape the world around us. This thinking has made our products and brand loved by many—from our moms to your favorite artists. We design and deliver delightful experiences that continue to feel obvious and intuitive to millions of people every day. As a certified B-Corp, WeTransfer aims to be a sustainable and responsible tech company, balancing people, planet, and profit.
So, the work we do matters. Come and be a part of it.
The WeTransfer Marketing team is searching for a Senior Marketing Analyst to help build infrastructure and reporting to unlock a more data-centric approach to decision making. As a strategy lead within the marketing team, you’ll oversee our growth models, customer analysis and KPI tracking, helping us to tell more compelling data stories about our campaigns and customers. Through the analysis of user behavior you’ll increase the measurability of our campaigns and inform optimization tactics, with the ultimate goal of driving our subscription business. You will also play a vital role in setting up, running, and analyzing a broad variety of growth marketing experiments.
You are an analytical thinker who knows how to monitor multiple data sources simultaneously to build a connected story. You’re good at distilling complex information into digestible thoughts, and breaking-down complicated topics for diverse stakeholders. You keep a curious mind, always striving to understand more about the patterns that we see and you’re excited about testing those theories as a means to learn more and drive our business.
Key Responsibilities
- Own and drive the marketing data analysis and strategy, helping build out key funnels, segmentation, and cohorts to inform marketing strategies and tactics.
- Proactively monitor key subscriber growth metrics, helping to forecast how key marketing campaigns and initiatives will impact our subscriptions on a rolling basis.
- Collaborate with the Digital Marketing team to develop marketing attribution methodology and a strategy for tagging and tracking campaigns.
- Turn raw marketing data into datasets that enable self-service.
- Be the go-to resource for all marketing data and reporting; you own the selection, set-up, maintenance, and strategic dashboard creation in our visualisation tools.
- Analyze and codify multiple sources of data to unearth insights to drive key business decisions, subscription growth, and prioritisation.
- Partner with the Growth and Performance marketing teams to increase efficiencies across acquisition channels via paid media and/or on-platform experiments.
- Independently and proactively perform analyses and interpret the results for key stakeholders.
- Share your knowledge with the larger marketing department and organization; hold deep dives, learning sessions, and workshops to help ensure we grow to be a more data-driven department.
Hard skills/Must haves
- 6+ years in marketing data modeling, analysis, visualisation, tracking requirements, and best practices.
- Expert-level analytical and problem-solving skills.
- Expert-level Google Analytics experience and other third-party tools for running/analyzing campaigns and key user behavior including Metabase, and Indicative, among others.
- The ability to (independently) perform SQL queries (strong requirement) and experience with statistical/data analysis tools (strong preference; preferably Python/R).
- An experiment mindset, confidence in the power of experimenting/ testing, and experience with running/analyzing multiple experiments.
- Experience with human-generated data (in contrast to data from machines/ systems), i.e. affinity/ understanding of how users use a (digital) product and the type of data this generates.
- An understanding of core statistical concepts and the ability to communicate and even teach these to non-experts.
Soft skills
- Naturally curious
- Constantly adapts to change
- Ability to get people excited about your ideas and can get a team to reach consensus
- Takes ownership (proactive)
- Presents ideas, opinions, and expectations clearly
- Effectively collaborates with team members
- Defines and measures project success
- Keeps everyone accountable
- Challenges the accepted norms
A little something about us
Today, 50 million people in 195 countries share ideas using WeTransfer. We are constantly developing new products, as well as rethinking what our current platforms can be, and can do.
Our founders originally worked in design, media and marketing; today we’re lucky to be working with the most creative minds in branding, sales, design, support and engineering.
We believe a diverse company is a better company. Whatever your story, we want to hear from you. Whatever your background, we’ll help you do your best work. All employees get an annual €1,000 personal development budget to learn new skills, or improve existing ones.
Our new Amsterdam office is located in an old chewing gum factory on the edge of the river Amstel. Our US teams are based in Venice (LA), Brooklyn (NYC) and South Lake Union (Seattle). With lunch, snacks and great coffee, we know how to keep our teams properly fuelled. Our culture team designs a program of outings, speakers, workshops and fitness classes to get a good work-life balance