Brandwatch is the global leader in social and digital consumer intelligence, working with the biggest brands and most admired agencies worldwide – 39 of the Fortune 100 are clients.
Recently named a leader in The Forrester Wave™, we build smart software solutions that help capture, understand and share insights from millions of conversations across the web and beyond. Home to over 500 people worldwide with offices in 10 locations, Brandwatch is a place that motivates and supports its staff to find answers to new problems in an ever changing social and digital world.
At the core of our business is the global customer success team. 100+ people across multiple cities & countries, all working towards one mission -- ‘Make Every Customer Successful’. Our mantra is what drives us to ensure that all of Brandwatch’s customers get the very best out of our technology. In the ever changing world of social data, we are constantly called upon to help our customers leverage insights to inform business decisions. We build a proficiency of our customer’s businesses, we help them overcome obstacles and we seek opportunities to highlight the impact of Brandwatch on the way they do business.
As a Customer Success Director you will have an overall responsibility for managing and growing our biggest, and most strategic accounts within our Brand business. Your role as an individual contributor is to build and maintain healthy relationships within your assigned accounts that enable you to drive strong product adoption, exceed business/campaign objectives and identify and sell-in intelligent commercial solutions, resulting in new and increased subscription revenue, while maintaining Brandwatch’s positive reputation. Key to this role is the ability to articulate value, inspire and sell the future of Brandwatch.
The ideal candidate will have previous success working with, selling to and managing customer expectations.
Develop a partnership with customer executive sponsors, such that all activities are closely aligned with the customer's business case and strategy, allowing the full potential of the Brandwatch solution to be realized
Establish and oversee the customer's adoption, training and development of best practices to continually drive incremental value and return on the customer's investment
Manage account renewals for your customer base, collaborating with group managers on quarterly business reviews, retention strategy and upsell initiatives
Identify opportunities for expanded use of the platform and integration into the accounts business process
Identify and escalate key customer product related needs and manage customer expectations on an ongoing basis
Facilitate the development of a community of like-minded Brandwatch customers, routinely showcasing best practices and leveraging lessons learned
Update CRM and billing system records for customer accounts and opportunities
Enable internal product teams to best address customer’s technical issues
Serve as a coach and advisor to Brandwatch customers
5+ years of relevant work in a customer facing role
Excellent customer facing presentation, written, and oral communication skills
Advanced knowledge of social media networks and social monitoring tools
Familiarity working with global customers across multiple teams and regions
Proven success developing and executing strategic account plans
Proven ability to develop executive advocates at a strategic level
The ability to multi-task and troubleshoot under pressure
An ability to be astute, strategic, intelligent, and insightful
Proven ability to work autonomously and proactively
Ability to direct and align internal teams toward customer goals. You’ll regularly work with project managers, account managers, strategists and support teams.
When the time is right, willingness to travel regularly for in-person customer meetings
You've worked for/with a social media monitoring provider
You've worked for/with an agency
Background in a digital marketing agency or SaaS vendor
Demonstrable knowledge of marketing best practices
Familiarity with Boolean logic and data analytics
Familiarity with a CRM and/or ticketing systems, such as Salesforce, Zendesk, Zuora, and JIRA
Success will be measured on:
Retention of the base revenue of your customers
Revenue growth of all customer accounts
Your customers’ satisfaction levels
We offer: Flexible & remote working, a competitive benefits package, an extensive people development program, including LinkedIn Learning for every employee and in-house courses such as our Brandwatch Leadership Development program, and community-focused groups, such as our Diversity & Inclusion and Green committees.Working at Brandwatch: Our values are about being authentic, bold, and creative. And we believe these values are best embodied by enabling people to do their best work in an environment that works for them. Whether fully remote, within one of our global offices, or a combination of the two, we have the tools and resources to make working to these values both possible and enjoyable. Apply now