United Kingdom

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At Huel our customers mean everything to us! We have grown a passionate community of Hueligans all over the world by delivering an outstanding product and world-class online experience. Optimising our user experience, analysing data to scope improvement areas and adopting a test-and-learn culture is crucial to achieve that.

We are looking to hire a Conversion Rate Optimisation Manager to work within our Ecommerce team and support the wider Marketing and Commercial team to plan and run our experimentation and optimisation roadmap. You will own our web analytics platform and constantly deep-dive into data to find insight and opportunities to improve our website KPIs.



  • Analyse on-site user behavioural data through our analytics suite (including Google Analytics, Heap, screen recordings and heatmaps, etc) to suggest improvements to our online experience.

  • Set out, monitor and improve KPIs for the website (product discovery, add to cart, conversion rate, AOV, etc.).

  • Promote a test-and-learn culture across our initiatives implementing best practices in the Ecommerce team and championing experimentation across the wider business.

  • Create an experimentation roadmap incorporating suggestions from the business (especially Marketing, Commercial and Trading team) as well as your own. Prioritise each experimentation initiative using an efficient framework (e.g. RICE).

  • Build experiments and personalisations using WYSIWYG editors as well as editing HTML, CSS and JavaScript. You won’t need to be a developer but must be comfortable setting up and building experiments independently.

  • Advise and support the Engineering team on incorporating AB testing in each feature release in a solid and effective way, building experimentation as a step of the development cycle.

  • Help add to our analytics and experimentation tech stack, being on the lookout for any new tools and software to improve our testing & analytics capabilities.


  • Proven experience in drawing up and running an experimentation roadmap, improving KPIs.

  • Deep understanding of user behaviour, conversion funnels, user segments and traffic sources, and how they impact performance.

  • An analytical and data-driven approach to everything you do. You must be comfortable spending a good chunk of your time performing analytics on site behaviour, traffic, etc.

  • Experienced user of experimentations and personalisation platforms (e.g. Google Optimize, Optimizely, AB Tasty, VWO, etc.).

  • Experience building AB tests using WYSIWYG editors and editing HTML, CSS, and JavaScript (working on libraries including VueJS and React).

  • A strategic outlook on website performance and improvement, with a focus on both user experience and its impact on business metrics.

  • An entrepreneurial mindset, looking beyond your strict remit and feeling comfortable chipping in on improvement opportunities across the business.

What we can offer you!
  • The opportunity to work in a collaborative environment where you can have a real impact from day one

  • Competitive salary

  • Share options

  • Flexible working

  • Free on-site gym including Personal Training & Yoga

  • Pension scheme

  • Optional private healthcare

  • Free Huel (of course!)

Apply now