Analyse on-site user behavioural data through our analytics suite (including Google Analytics, Heap, screen recordings and heatmaps, etc) to suggest improvements to our online experience.
Set out, monitor and improve KPIs for the website (product discovery, add to cart, conversion rate, AOV, etc.).
Promote a test-and-learn culture across our initiatives implementing best practices in the Ecommerce team and championing experimentation across the wider business.
Create an experimentation roadmap incorporating suggestions from the business (especially Marketing, Commercial and Trading team) as well as your own. Prioritise each experimentation initiative using an efficient framework (e.g. RICE).
Advise and support the Engineering team on incorporating AB testing in each feature release in a solid and effective way, building experimentation as a step of the development cycle.
Help add to our analytics and experimentation tech stack, being on the lookout for any new tools and software to improve our testing & analytics capabilities.