Your daily workout
Would you like to transform the fitness and health industry with us? As a (Senior) Product Marketing Manager you will help us to effectively address different target groups, develop powerful communication strategies, determine key messages for our products and bring all this to the market. This sounds exciting to you? If so, seize your opportunity and apply for the position of (Senior) Product Marketing Manager in a role with a lot of creative freedom in product marketing.
- You are an essential part of the strategic and communicative partnership between Marketing, Product, Sales, and Customer Success
- You define the value proposition for all new hardware and software products working with your colleagues from the product and marketing teams, as well as product updates, and clearly differentiate them from the competition
- You create optimal market positioning of our solutions and analyze market trends
- You develop go-to-market strategies and lead their successful execution
- You are responsible for marketing new products and solutions that meet the needs of specific customer segments
- You develop sales narratives that help our sales teams convince customers to invest in our products. Along the customer journey you decide on messaging, sales materials, sales trainings and communicate meaningful marketing messages across different marketing channels (e.g. case studies, landing pages, content pieces, ad campaigns, etc.)
- You mirror customer needs to product development that are not yet being served, and thus make a valuable contribution to strategy and product development