Reporting to the Sr.Director of Product Marketing, you will be responsible for articulating the value of ActiveFence to the market, building successful GTM strategies, and working at the intersection between product, marketing and sales.
- Communicating product value and creating demand for product through effective messaging & marketing programs, e.g. (but not limited to) launching products/ features, creating customer workgroups/ communities, working with the content team to build product collateral, sales messaging & enablement, creating case studies, running webinars, creating content for website pages
- Working with our strategy and product teams to create winning business strategies centered around our product suite: offering by segment/ customer type, mapping the customer journey, pricing models/ proposals, market & competitive landscape analysis
This position is ideal for someone who has hands-on experience with customer-facing product/ product marketing.
ActiveFence identifies and tracks harmful content online. We support technology platforms as they fight terror, hate speech, disinformation, child sexual abuse, and other malicious activities on the internet, protecting the public online and offline. Using AI-powered technology and a cross-platform approach, ActiveFence accesses and monitors hidden sources of chatter in the deep and dark web in order to counter malicious activities online. ActiveFence has become a trusted partner to a variety of organizations in the battle against bad actors across the globe.