New York, US

Job Term


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Contentsquare is a global SaaS technology company that empowers brands to build better digital experiences for all. Not to brag but… we have been recognized by Gartner as one of the four most innovative e-commerce technologies in the world, and featured in Wired Magazine as one of Europe’s hottest startups.  
Contentsquare has 8 main offices across the world (Paris, NYC, London, Tel Aviv, Munich, Tokyo, Singapore & San Francisco) with 750+ clients globally including many accounts from the global Fortune 100. We’ve been experiencing tremendous growth as our team has grown from ~300 to over 850+ employees globally, and raised a $500M Series E funding in May 2021, the biggest total VC funding ever for a French start-up!  This announcement garnered more than 350 media placements globally.
We can tell you that this growth is not going to stop here as we are anticipating to hire 1,500+ positions globally within the next few years and are looking for talented people like you - unique, ambitious, and enthusiastic - to join us and help us continue to innovate and improve user experience. YOU keep us going and your creativity drives us to be a better company. Come join the #CSquad family!
About the Opportunity:
Contentsquare is seeking a Director, Demand Generation to lead a team of talented digital & ABM marketers while scaling our enterprise B2B marketing engine that will ultimately fuel our phenomenal growth. In this role, you will be responsible for developing & driving innovative, integrated marketing campaigns and their underlying processes and tactics to penetrate accounts and grow Contentsquare’s North America new business. You will partner with the broader go-to-market team to operationalize a one-to-one, multi-channel playbook that results in increased pipeline and engagement with Contentsquare’s highest-value accounts. You will do this while scaling ABM to effectively and efficiently attract and convert our enterprise targets. This role reports to the VP of Marketing for North America.

What You’ll Do:

    • Define and run a highly successful demand generation strategy and create integrated multi-channel, multitouch campaigns that align to our target ICPs and industries to deliver or exceed pipeline and opportunity targets. Direct responsibility for building and delivering programs that build and expand pipelines, accelerate close rates.
    • Build and run a modern ABM program that creates personalized buying experiences for Contentsquare’s strategic accounts. This ABM playbook (for 1:1, 1:few and 1:many) will be verticalized and leveraged across the marketing team.
    • Create strategies and tactics to penetrate executive teams and engage senior leaders of large enterprises, especially those focused on digital transformation and customer experience
    • Lead and actively coach a team of talented digital and ABM professionals to support both business targets and each marketers’ professional growth
    • Collaborate and coordinate with marketing, sales, and SDR teams to develop target lists and align campaigns and ABM go-to-market activity to maximize the business impact for Contentsquare
    • Partner closely and proactively with GTM teams to ensure marketing programs are in-line with account strategies and buying processes and consistently work to refine GTM motion to improve alignment and accelerate pipeline and revenue
    • Manage budgets, vendors and other contributors to deliver significant ROI for marketing investments
    • Improve ROI visibility by informing trackable metrics (in partnership with Marketing Operations) that encompasses all aspects of lead generation from campaign planning to revenue. Know funnel metrics like the back of your hand to further refine and maximize digital and ABM program impact

What You’ll Need to Succeed:

    • 12+ years of digital/field marketing experience in B2B SaaS 
    • 7+ years of people management experience
    • A Bachelor's degree in marketing or a related field 
    • Experience running campaigns and programs that directly drive pipeline growth using modern marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means
    • Deep knowledge of marketing automation & ABM tools (preferably Hubspot and 6Sense), and Salesforce
    • You’re an ABM subject matter expert. You’ve successfully built ABM programs at scale and can implement a modern enterprise marketing playbook. You know how to evolve an ABM strategy and its tactics over time.
    • You’re an authentic leader who loves to coach others and help them grow, and believes winning is a team sport
    • You’re an analytical problem-solver. Your decisions are informed by data, and you know how to use analytics to draw insights to continually optimize campaigns.
    • You’re inquisitive and innovative. You bring a “test and learn” mentality to the organization and have a hunger to leverage new technology and methods to drive growth
    • You’re passionate about our mission - the idea of empowering brands to deliver amazing digital experiences makes you excited 
    • Outstanding verbal and written communication skills with the ability to create and communicate a company’s vision to the market and drive deep trust with your business partners
    • You have a history of partnering with sales, senior executives, and your direct reports to drive a culture of honesty, collaboration and direct communication
#LI-Remote #BI-Remote
Why Should You Apply to Contentsquare?
✅ Our mission is focused on empowering everyone to create better experiences for all in the digital world.
✅ We invest in our employees through career development & opportunities, social events, philanthropic activities, and competitive benefits.
✅ You get to collaborate with and learn from smart and creative people around the globe.
✅ We are in this together #TeamSpirit.
To keep our employees happy and motivated, we are always assessing the benefits/perks we offer to ensure we are competitive. Here are some we’d like to highlight:
- Healthcare Insurance and Leave
--> Prescription Drug
--> Dental
--> Vision 
--> Flexible Spending and Health Savings Accounts
--> Leave programs for all of life’s moments: paid birthing and non-birthing leave, as well medical leave to care for yourself or a loved one
- Short and Long Term Disability Insurance
- Life and Accidental Death & Dismemberment Insurance
- 401(k) Retirement Savings Plan with a match
- Unlimited paid time-off policy 
- Eligibility to participate in Contentsquare's equity plan for full time employees.
- Reimbursement Programs & Stipends
- Virtual onboarding, Hackathon, and our annual kickoff trip on a global basis! You have the opportunity to interact with our global colleagues.
- Fun office culture with a big opportunity to make an impact on our growing global team, culture, including a Culture Crew for every country to organize regular outings such as game nights, movie nights, and happy hours
#Uniqueness is embedded in our DNA as one of our core values, and we welcome everyone to apply to our positions.
Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Your personal data are used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights.
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