Munich, DE, Southern Bavaria, DE

Job Term


Company Website

We’re looking for a creative, detail-oriented self-starter with an analytical mind to join our LoveCrafts team. You will play a key role in our small, but ambitious German team, championing our “warm & witty” tone of voice across our German website and marketing channels - effectively any online or offline copy our German speaking customers see!

Working closely with our DACH Regional Manager in Germany and our amazing Marketing Team based in London (UK), you’ll have a lot of responsibility early on. Your focus will be on creating and translating inspiring craft content to facilitate our expansion into new craft categories in our German-speaking countries. This role will also be responsible for executing and analysing our critically important email marketing campaigns across all categories and optimising our German website to match customers’ as well as SEO needs. 

Our ideal candidate will be a proactive and innovative team player ready to take ownership and make a positive impact right away! 


  • Write, translate, edit and review our German copy, including: marketing campaign copy and taglines, product descriptions, inspirational articles, broadcast emails, site content, craft patterns and anything else that comes up!
  • Manage end-to-end email campaigns in collaboration with our Category Managers and the wider Marketing Team in Ometria (our email marketing platform).
  • Developing a testing and optimisation plan for our German email campaigns with ownership for its execution.
  • Proof-reading and testing all email campaigns, ensuring copy and links are correct.
  • Develop and execute on content plans to meet traffic and engagement targets, including performing keyword research and writing for SEO.
  • Track, analyse and optimise the performance of our inspirational and SEO content.
  • Understand what content works for the DACH market and stay on top of industry trends.
  • Create and maintain a German version of our tone of voice.
  • Supervise the delivery of content by translation agencies, freelancers and influencers.

Your skills and experience

  • You’re a native German speaker and fluent in English (spoken & written).
  • You write and translate marketing copy regularly. You love writing, and that comes across in your work.
  • You know how to measure the value of content and analyse performance data using analytics providers.
  • You have flawless spelling, grammar, proofreading, and editing skills with excellent attention to detail.
  • You organise your own work efficiently and always deliver on time.
  • You’re a team player and have excellent written and verbal communication skills.
  • You’re smart, kind, and you make things happen!

Desired but not essential skills and experience

  • Experience in email marketing or digital marketing in general.
  • Experience writing performance marketing copy (e.g. Adwords copy).
  • Experience translating English marketing copy into German.
  • Experience performing keyword research.
  • Experience reporting on the success of your content projects through metrics important to an online business, such as: traffic, engagement, backlinks, and search engine visibility.
  • Experience working with online marketplaces / digital communities / social platforms.
  • Knowledge of HTML and Wordpress.
  • Basic Photoshop skills.
  • Interest in crafting and knowledge of German craft terminology.

What we’re offering

  • Competitive salary to reflect your skills and experience.
  • 25 holiday days pro rata + a day off for your birthday.
  • Smart colleagues and supportive team- you will join a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey
  • Working environment that values excellence
  • Fully remote working
  • This is a fixed term contract for a 12 monthduration

About us

At LoveCrafts we’re building online communities for crafters: homes for makers where they can find inspiration for their latest projects, learn new techniques, easily source all their supplies and share their creations with like-minded makers around the world.

Since launching in 2012, we’ve grown incredibly quickly. We've graduated from the Future Fifty were 20th place on the FT’s list of fastest growing European companies is thanks to the hard work of our team of smart, kind makers based in London, Kyiv and in the USA. We’ve been fuelled by investment from Europe’s leading venture capital firms; Balderton Capital (LoveFilm, The Hut) funded our Series A round, followed by Highland Europe (Photobox, WeTransfer) and most recently Scottish Equity Partners (Skyscanner, Matches Fashion).

We’re playing with the very best in web, mobile, social, commerce and media technology as we create the perfect digital business for all things craft related.  Our team is filled with ambitious, curious, entrepreneurial and occasionally kooky makers. We hire and nurture inquisitive, creative minds looking to flourish in a supportive and collaborative environment.

Diversity is important at LoveCrafts. We aim to attract the widest range of talent into our business to enable us to create an inclusive working environment, and to reflect and understand our customers and their needs. We welcome applications from all individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. We aim to create a modern, flexible work environment that supports everyone to do their best work and therefore, we are open to having conversations about flexible working for all roles, unless operational requirements prevent otherwise. We are committed to providing a working environment where everyone’s individuality and unique contributions are recognised, valued and respected and where all of our employees have equal opportunity to grow and attain their full potential.

Apply now