Associate Product Marketing Manager
We’re looking for an outstanding Associate Product Marketing Manager. You’re the type of person who lives and breathes the finer points of the Zwift experience, is passionate about training, racing and sharing your Zwift knowledge. You’re passionate about crafting integrated product marketing campaigns and positioning product news and content in compelling ways to drive feature adoption and in-game engagement. You’re up for the challenge of supporting the development, management & deployment of Zwift marketing programs and strategies, with a focus on events and features that will excite our existing subscribers. Fast paced, hard work, maybe a bit of sweat… but loads of fun. Let’s roll.
What you'll do:
- Support development of campaigns and comms strategies for product features and in-game content
- Own the planning and rollout of consumer facing marketing campaigns, ensuring campaign integration across the full consumer journey
- Coordinate development of project plans and timelines down to the finest of details
- Understanding of key target audiences, marketing objectives, competitive environments, and market dynamics
- Support Marcom Managers and the Content Programming team, understanding their needs, speaking their language and collaborating on subscriber needs
- Collaborate with internal teams, including Product, Content Programming, Creative Studio, CRM, Social, Growth Marketing, Media and Localization
- Handle key partners - both internal and external and anticipate needs of Senior Management
- Stewardship of campaign documentation, including campaign overviews, channel plan summaries and recaps/analysis of performance.
- Support learning plans for measuring and optimizing programs over time
- Support the Product Marketing team
What we're looking for:
- 1-2 years experience in client and/or agency (media/creative) side marketing, brand management, or related industry
- Passionate about the cycling, triathlete and/or running industry, with knowledge of the training and exercise sector a plus
- Excellent communication, planning and writing skills
- Self motivated and results driven
- Positive demeanor and passion to learn new skills
How to stand out among the rest:
Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.
Values:
Of course, we are nothing without our values. Our values ground us. They ensure we run and build a company where people love to work, feel like they are welcomed, included, and belong. Only then can they thrive and do their best work. The values we strive to live every day are:
- Make It Fun
- Elevate Teammates
- Cultivate Our Community
- Always Level Up
- One Zwift for All
We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected].
Zwift, Inc. is an Equal Opportunity Employer.