Long Beach, CA, US, Remote

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The CRM Senior Marketing Manager plays a meaningful role at Zwift. This person is a motivated strategic problem solver with a proven track record of working within a sophisticated and sometimes ambiguous environment to build bold visions and successful strategically led frameworks informed by data. This person has expertise in setting business critical metrics, loyalty and membership, experience in retail/ecommerce, strategy, and a passion for industry defining customer experiences. We need someone with a consistent record of influencing impactful teams in fast paced and complex environments, and a desire to be at the center of a massive transformation of Zwift’s digital and direct capabilities. We are also looking for someone who has an understanding of behavioral economics, consumer psychology, and the current and emerging landscape of membership. Experience driving ubiquitous programs that operate at scale will also be important to this role. Having an understanding of digital product capabilities needed to enable Growth is key.

What you'll do:

  • Create and evolve the overall Growth strategy and how we activate against it to serve Zwifters globally
  • Develop strategies to run the Zwift Lifecycle, establishing capability investment roadmaps to activate, developing Growth plans, and expanding the proposition to serve Zwifters in a cross-channel approach.
  • Drive engagement and retention strategies by identifying/analyzing customer segments and collecting insights based on past behavioral data
  • Lead campaign ideation and concept development against Zwift’s growth strategies and key initiatives
  • Identify opportunities at key beats along the customer lifecycle that increase engagement yet still feel authentic to our health and happiness mission
  • Collaborate cross-functionally to create CRM programs for both free members and subscribers. 
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability
  • Study competitor lifecycle programs and loyalty tactics and present your findings/recommendations to the team

What you'll have:

  • 3-5 years related experience in mobile marketing/advertising, ideally in a subscription business. 
  • Experience utilizing a CRM platform to build and track campaign performance. HTML proficiency is a plus. 
  • Demonstrable knowledge of best practices and orchestration across different channels, including email, push notifications, and in-app modals.
  • Strong background in customer conversion, re-engagement and retention strategies. 
  • Experience analyzing marketing campaigns, running A/B tests, and providing meaningful insights/recommendations for next steps.
  • Willingness to approach projects with a can-do attitude and create processes where there isn’t one. 



How to stand out among the rest:

Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.


Of course, we are nothing without our values. Our values ground us. They ensure we run and build a company where people love to work, feel like they are welcomed, included, and belong.  Only then can they thrive and do their best work.  The values we strive to live every day are:

  • Make It Fun
  • Elevate Teammates
  • Cultivate Our Community
  • Always Level Up
  • One Zwift for All

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected] 

Zwift, Inc. is an Equal Opportunity Employer.

Apply now