United States of America, Onsite/Remote

Job Term


Company Website

At Red Sift, we are delivering the industry’s only integrated cloud email security and brand protection platform. As a result, we are helping to make the world a safer place, enabling organizations across all sectors, including many of the biggest brands, top law firms, financial services providers, technology innovators and government agencies defend against business email compromise (BEC) attacks, while streamlining how we protect against ransomware and phishing attacks.

Internally, we encourage an open, collaborative, customer-centric working environment. We are one of the fastest growing companies in our industry and we’re currently looking for talented, creative problem-solvers to help us build a safer future for everyone.

About the Role:

Red Sift is looking for a Global Alliance Marketing Manager to assist in the development and execution of partner marketing programs with Red Sift’s most strategic partners. You are comfortable working in a fast-paced environment where priorities and responsibilities shift with the business. Play a critical role in defining and leading the partner co-marketing strategy and execution aligned to Red Sift’s ecosystem and alliance partners. As the Global Alliance Marketing Manager, you will work closely with your assigned partners to create and deliver global integrated marketing plans that retain and grow existing clients while influencing revenue growth. You will develop a deep understanding of your assigned partner’s initiatives, and act as their primary worldwide contact.

Key Responsibilities

  • Onboard new partners by executing and improving upon partner playbook

  • Manage relationships with Partner marketing team at all levels to ensure planning and successful execution of joint programs

  • Create joint coordinated marketing plans with assigned partners aligned to approved initiatives, including marketing activities such as virtual and live events, press releases, blog posts, webinars, asset development and paid media

  • Extend Red Sift marketing programs to relevant partner engagements to extend reach, communicate value proposition and expand thought leadership authority

  • Collaborate across Red Sift to facilitate and implement marketing strategy

  • Lead regular cadence meetings with partners and internal teams

  • Track and report success metrics for each program including value for marketing spend, pipeline impact, etc.

  • Develop annual and six-month comprehensive marketing plans with strategic partners. Incorporate specific geography plans into the overall strategic partner marketing plan for specific alliance partners

  • Work with partners across our alliance ecosystem such as cybersecurity vendors and email service providers (ESPs) to strengthen our value proposition to customers, create broader market awareness and generate new business opportunities with and through our partners

  • Define and execute diverse marketing plans to create and accelerate pipeline, build executive relationships, and impact revenue growth by collaborating with partners, sales, marketing and product teams.

  • Build and maintain ongoing relationships with key partner stakeholders and marketing counterparts at partner organizations.

  • Align all partner marketing activities to support individual partner goals and objectives as well as the organization’s ecosystem vision

  • Help evangelize the Partner ecosystem through regular internal cross-functional socialization of partners, partner go-to-market messaging and partner solutions.

  • Develop and deliver innovative marketing programs to meet and exceed growth targets

  • Create, execute, monitor, report, and follow up on programs to generate a targeted number of leads and inquiries

  • Manage measurement of program impact through reporting, evaluating event and campaign ROI, and presenting recommendations for improvement

  • Assist with preparing budgets and monitoring finances, including requests, invoicing and reporting

  • Travel to select regions to provide onsite support for co-marketing events



About you


  • 5+ years marketing experience, partner or alliance marketing experience preferred

  • Demonstrated success in achieving impact through marketing activities, preferably in cybersecurity industry

  • Strong executive presence, communication, and presentation skills with the ability to influence senior level partners and colleagues at all organizational levels

  • Proven experience in a B2B marketing role (enterprise software, SaaS), planning and coordinating marketing campaigns

  • Strong project management skills and the ability to find clarity in ambiguous environments to accomplish tasks

  • Strong program management skills, ability to manage multiple marketing plans simultaneously, while keeping to timelines

  • Self-motivated, able to work autonomously and proactively communicate across teams, both internally and externally

  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals

  • Excellent interpersonal skills, both in person and virtually

  • Prior experience with budget management and KPI reporting

  • Experience managing partner events (collaborating with agencies or internal teams)

  • Bachelor’s degree required


  • Role is based in the US and requires close coordination with a global virtual team. Open to considering candidates based in any US location; will work remotely from home office or in regional office in Austin, TX.


  • 🌟 The opportunity to participate in every aspect of the startup journey in rapid scaling mode

  • ✊🏽 The chance to participate in our mission to protect organisations and the people within them with cybersecurity software products that outsmart attackers at scale

  • 💷 A competitive base salary based on experience in addition to commission, equity plan and 401K plan

  • 🏝 25 days of vacation in addition to public holidays per year

  • 🏥 Medical, Dental, Vision

  • 🕰 Flexible working hours, we trust you to work enough hours to do your job well, at times that suit you and your team

Apply now