London, GB, England, GB

Job Term


Company Website

We’re looking for an influential SEO Executive to join our team. This is an excellent opportunity to join a start-up with a real focus on organic growth. You will have the opportunity to make a real difference at LoveCrafts, while being fully supported along the way with plenty of opportunities to develop your skills and learn new ones from experienced e-commerce marketing experts. All of this, along with the perks of our start-up culture, including flexible working hours and a fun and collaborative working environment full of passionate makers!


You’ll be supporting the SEO team on all organic activities, such as on-site optimisation, reporting and backlinking, as well as working cross-functionally to support and educate other teams in the business.


What you'll be doing

The world of SEO is wonderfully varied and no two days are the same. One day you’ll be testing and tweaking on-site copy, the next you’ll be working in a team to launch a new product category.

You can expect to be:

  • Working as part of the SEO team to increase organic traffic to
  • Working with the SEO agency to identify opportunities and action any recommendations
  • Taking on responsibility from day one, discovering opportunities to grow through competitor & keyword research
  • Working closely with the category management team to launch new product categories smoothly and identify new opportunities
  • Supporting the team to make informed judgements around changes to site architecture and page templates
  • Using your creativity to make effective and brilliantly on-brand content changes on site
  • Supporting the content marketing team to develop engaging new SEO content
  • Researching & outreaching for partnership opportunities
  • Testing SEO recommendations on site and monitoring performance with the development team
  • Reporting on key performance metrics, and owning the creation and monitoring of your reports and driving actions from these
  • Being an advocate and educator on SEO best practices across the wider business
  • Learning loads of up-to-date techniques from the SEO and digital industries


Who you are

  • We’re looking for the right person to join our team and we’ll support your development wherever you are in your career. Whether this is your first role or you already have some experience.
  • You have a passion for digital marketing. 
  • You have a keen interest in startup businesses and would love to work for a high growth e-commerce company.
  • You find SEO fascinating and either keep up to date with any changes in the industry or if you’re not in the industry yet, you’ve proactively researched SEO basics.
  • You’re as comfortable writing as you are with numbers - or you prefer one and you’re willing to work on the other. 
  • You love a good target and have a results-focused mindset.
  • You’re very organised, have a great attention to detail and you’re a real self-starter.
  • You’re a good communicator and you’re comfortable working with both internal and external stakeholders.
  • Bonus: You’ve used SEO specific tools such as Google Search Console, Ahrefs or Screaming Frog.
  • Bonus: You have some knowledge of analytics platforms such as Google Analytics, Looker or Amplitude.
  • Bonus: You have working knowledge of Excel/Google Sheets.


 What we're offering

  • The chance to join our journey in becoming the global craft destination - no biggy!
  • Coaching and mentoring from some major social and e-commerce experts - there's an awful lot of talent and experience in our team. And we really prioritise everyone’s need for personal development.
  • Competitive salary to reflect your skills and experience.
  • Flexible working with a core hours model - we trust our team to do the work needed in the way that suits you best.
  • Lots of other great benefits including pension plan, private healthcare, health cash plan, employee discounts, in-house coaching clinics, career development and lots more!
  • 25 holiday days pro rata + a day off for your birthday, because nobody should be working on their birthday!
  • Smart colleagues and supportive team who uphold our smart, kind, maker values. We don’t mean to boast but you will genuinely find a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey.
  • Central London Location - we're passionate about flexibility and are following a hybrid-remote approach, working a combination of from home and at the office.


About us

At LoveCrafts we’re building an online community for crafters: a home for makers where they can find inspiration for their latest projects, learn new techniques, easily source all their supplies and share their creations with like-minded makers around the world.

Since launching in 2012, we’ve grown incredibly quickly. We've graduated from the Future Fifty, were 20th place on the FT’s list of fastest growing European companies, all thanks to the hard work of our team of smart, kind makers based across the globe with hubs in London, Kyiv and in the USA. We’ve been fuelled by investment from Europe’s leading venture capital firms; Balderton Capital (LoveFilm, The Hut) funded our Series A round, followed by Highland Europe (Photobox, WeTransfer), Scottish Equity Partners (Skyscanner, Matches Fashion) and most recently BGF (Unruly, Gousto). 

In 2020 we acquired WEBS, also known as America’s yarn store, the largest online knitting, crochet and weaving business and most recently in 2022 we acquired some of the Deramores assets, including its yarn stock, digital assets, patterns and tutorials. The acquisition of the successful family-run business WEBS and the important UK crafting site Deramores marks a significant milestone in our journey to becoming the end-to-end destination for craft enthusiasts around the world.

We’re playing with the very best in web, mobile, social, commerce and media technology as we create the perfect digital business for all things craft related.  Our team is filled with ambitious, curious, entrepreneurial and occasionally kooky makers. We hire and nurture inquisitive, creative minds looking to flourish in a supportive and collaborative environment.

Diversity is important at LoveCrafts. We aim to attract the widest range of talent into our business to enable us to create an inclusive working environment, and to reflect and understand our customers and their needs. We welcome applications from all individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. We aim to create a modern, flexible work environment that supports everyone to do their best work and therefore, we are open to having conversations about flexible working for all roles, unless operational requirements prevent otherwise. We are committed to providing a working environment where everyone’s individuality and unique contributions are recognised, valued and respected and where all of our employees have equal opportunity to grow and attain their full potential.

Apply now