London, GB

Job Term


Company Website

This is a new role for a Social Copywriter based in the UK from our London HQ to report to the Customer Communications Director. You'll produce engaging, market-leading copy that resonates with a Millennial and Gen Z audience across all Threads' social platforms (Instagram, TikTok, Snapchat), and engage with the Threads Community across Instagram comments and DMs.

We are very open to all types of flexible working, please ask us at the interview stage.



You Will:

  • Produce technically accurate, engaging copy across all social platforms - Instagram, TikTok, Snapchat - in-line with the copy style guide and Threads’ conversational TOV
  • Stay up-to-date with social and industry trends and apply relevant findings in copy
  • Collaborate with the Editorial team to ensure visual and written narrative is cohesive
  • Produce engaging copy for social ads
  • Check and amend subtitles for long-form content
  • Respond to Instagram grid comments within agreed timeframes
  • Build engagement between Threads’ various Instagram accounts by liking/ commenting on grid posts and stories
  • Engage with wider Threads Community by liking/ commenting on Instagram grid posts and stories

You Have:

  • You’re a native user of the social platforms Threads uses - Instagram, Snapchat, TikTok
  • You’re passionate about fashion, the luxury industry, and social media
  • 1+ years social copywriting experience that demonstrates a witty, conversational tone of voice, and an editorial point of view
  • A clear understanding of communication styles that resonate with a Millennial and Gen Z social audience
  • An up-to-date understanding of social trends and hashtags, as well as designer, trend, and luxury industry info
  • Strong attention to detail and excellent written communication skills - strong grasp of spelling and grammar is essential
  • Experience working to tone of voice guidelines/ style guides
  • Flexibility to work evenings and weekends


Our Benefits and Perks (many from day 1!):

  • Vitality at Work + Private Medical Insurance plans
  • Denplan + Eyecare Vouchers
  • Pension
  • Life Assurance
  • Staff discounts
  • Enhanced Parent Program + Parental Leave
  • The Inclusive Threads DE&I Program
  • 25 Days Holiday
  • Paid sick leave
  • Flexible working


About Threads:

Want to help build the future of luxury fashion commerce? If so, you’ve come to the right place.

Threads is a creative, luxury fashion personal shopping and commerce business. Through social and chat-based media, we inspire our international client base to discover the rarest luxury items. We then search the globe to procure them for our clients; this is the future of retail.


Threads is in Tech City’s Future Fifty programme which recognises some of the UK’s fastest growing businesses, pioneering the best luxury shopping experience in the world!


We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.


Equity in selection practices

We do practise equity in selection because we want to provide underrepresented groups with access to opportunities, and us, access to great people We ask candidates to share their demographic data in the application so that we can prioritise under represented groups in the first part of our selection process to provide an equitable funnel. All candidate offers are decided on the basis of qualifications, merit, and business need. If we have two candidates at the final stage, we choose the best candidate for the job.

Apply now