Director, Demand Generation

Do you want to work for a company with Irish roots and a global impact? A leader in environmental services, AMCS is a trailblazing software company that guides and supports other businesses on their journey towards sustainability.  

AMCS leads the way

The AMCS team is at the cutting edge of technology. Companies come to AMCS to achieve their sustainability strategies as we help companies to reduce their carbon footprint and work in a more environmentally conscious way. AMCS has created digital ways to a cleaner world.  

What we do

AMCS is a global leader for integrated software and vehicle technology for the environmental services industry. AMCS delivers enterprise cloud-based software solutions worldwide supporting over 5000 customers in 23 countries. AMCS employs over 1350 people across 22 countries, headquartered in Ireland with offices in North America, Europe and Australia.

Our people

AMCS offers team members more than just a job, but an opportunity to map out a career with a company that is growing, evolving and setting out new ways of working that are having a positive impact on the world around us. AMCS was established in Ireland and holds onto those local roots and ‘start-up’ mentality with a culture of connection. Connection to our work, our customers, our colleagues and our community that creates a working environment that fosters openness, collaboration and creativity.

To support the continued growth of the AMCS business in North America, we currently have a requirement for a Director, Demand Generation. This can be a hybrid role based out of our office in Boston or remote for exceptional candidates.

Job Description

Reporting to the Vice President of Marketing, North America, this key member of the Marketing team is responsible for marketing campaigns and programs that drive pipeline for AMCS Platform and Transportation Management Solutions in North America. Working closely with sales, product marketing, and the broader marketing team, this role will generate demand through innovative marketing strategies and campaigns from concept to execution to performance measurement. The Director, Demand Generation will use multiple marketing tactics working closely with marketing vendor partners to build awareness with the target audience, generate leads, and grow pipeline. This role supports the key go-to-market initiatives across several industries including Waste and Recycling and Transportation.

Primary responsibilities:

•  Deeply understand AMCS solutions, target market, and customer journey and partner with sales and product marketing on strategies that drive demand.
• Manage the planning and execution of marketing campaigns to achieve goals for marketing qualified leads, opportunity/pipeline creation, and closed revenue.
• Measure, report and optimize program and campaign performance, rigorously test, and effectively and consistently communicate campaign plans, programs, and results with stakeholders at all levels of organization.
• Own lead and pipeline metrics. Working closely with sales and marketing operations, track and report key KPIs, assess pipeline health, and identify key challenges and priorities.
• Identify and work with third party vendors to execute innovative programs and tactics — digital, webinars, virtual and in-person events, syndication, sponsorships — that build interest among our target audience and deliver qualified leads.
• Own email marketing. Design, measure, and optimize nurture programs and email tactics to increase engagement by segment and persona.
• Collaborate with sales on best practice lead follow. Monitor and optimize lead follow up to closure including use of Sales Loft.
• Promote a culture of collaboration, accountability, innovation, customer service, and fun within the marketing and broader organization.

Qualifications:

• Experience managing and executing demand creation programs and campaigns for B2B companies. Experience with SaaS platforms a plus.
• High-energy, results-oriented marketer who can think strategically, but is detail-oriented to execute tactics effectively.
• Track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
• Strong analytical skills with proven ability to measure, analyze, understand, and present data to measure program effectiveness.
• Excellent writing skills and strong verbal communicator. Strong project management, attention to detail and critical thinking skills.
• Proficiency using systems such as Pardot, Salesforce, and SalesLoft or equivalent. 
• Experience managing or mentoring marketing associates.
• Strong interpersonal and communications skills with proven success in motivating, mentoring, and collaborating cross-functionally.