Brandwatch Kicks Off 2015 with Innovation and Accelerated Business Growth

Closes 2014 Positioned as the Expert’s Choice

NEW YORK, Feb. 10, 2015 — Brandwatch, the leading social intelligence tech company, successfully closed out 2014 with record growth in customers and employees, as well as achieving a significant funding round and acquiring influencer analytics firm PeerIndex. Brandwatch storms into 2015 with its sights set on further innovation and growth.

“2014 was a massive year for Brandwatch – we opened an office in San Francisco, added 120 staff, and made our first acquisition,” said Giles Palmer, Brandwatch CEO and founder. “At times it felt like we were hanging on to a rocket ship of our own making. Other times the whole company seemed to be in flow and inspiring stuff just happened.”

Brandwatch added 120 new employees in 2014, including former Topsy executives Even Walser and Aaron Hayes-Roth as VP, Enterprise Sales and VP, Strategic Alliances, respectively. Other additions in 2014 included Venu Konda, VP of Channels & Partnerships, and Marie Despringhere who joined as Head of Sales in the EMEA region. The company opened offices in San Francisco just as it outgrew and upgraded its offices in the UK and Germany with plans for a New York expansion underway in 2015. The company also added some notable customers to its already impressive roster, including IKEA, Moneygram, and Cathay Pacific. Momentum increased with Whirlpool, the world’s leading global manufacturer and marketer of major home appliances, expanding its relationship with Brandwatch by adding the newBrandwatch Vizia platform:

“Brandwatch’s excellent data provision, customer support, and unmatched scalability were the determining factors that propelled the platform to the top of our list in our search for a social intelligence supplier,” said Niels Aillaud, Director of Whirlpool Corporation’s Digital Center of Excellence. “The breadth and accuracy of Brandwatch’s data coverage across multiple languages, coupled with sophisticated analytics for extracting meaningful insights and relevancy from that data, were particularly important to us. With Vizia, we’re able to view our entire digital performance of each brand with just one look. It helps us visualize our marketing efforts and provide real-time analysis and actionable insights that we can implement immediately.”

Additional 2014 highlights include:

Innovation and reinvention

Brandwatch continued its focus on innovation and value for its products released in 2014, including:

  • Demographic Insights allows users to understand who’s talking about the brand in much more detail – the ‘who’ behind the conversation
  • Minute-by-Minute Charting lets brands understand the exact moments causing peaks in conversation, topic and sentiment changes, surfacing new audiences to engage with
  • Hindsight offers access to the full eight years of public Tweets since Twitter’s inception
  • Vizia command center was re-launched with several new user interface (UI) and admin updates

Customer stories

Brandwatch continued to build its position as the ‘expert’s choice’ and customer videos attest to the value derived from utilizing the platform for actionable insight. Each month a new customer story was released sharing the Brandwatch experience including social data use cases from IKEAMoneygram, and LateRooms. This video case study shows exactly how Monster leverages Brandwatch’s Vizia command center technology at the heart of all social media activities.

Industry insight

Brandwatch published five reports providing invaluable information and tips for sector specific brands that can be found through analyzing social data around specific conversations online. The verticals analyzed include Financial Services, Travel & Hospitality, Household & Personal Care, Food & Beverage, and Consumer Technology. Additionally, the company published a guide to Pinterest analytics tools.

Tony Zappalabrandwatch