Posts tagged jampp
Jampp’s Predictive Segments Target Users On The Cusp Of Conversion

Segmentation for retargeting is often a very manual process that relies heavily on what someone’s done in the past.

App marketing platform Jampp wants to help advertisers craft predictive segments that anticipate what someone will likely do in the future.Jampp’s predictive segments technology, which exited beta on Thursday, uses machine learning to analyze around 800 million daily in-app events and behaviors signals.

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Tony Zappalajampp