Eric Min, CEO



Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.

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I’m delighted to have Highland Europe as a new partner. They are highly respected within the investment community and bring a wealth of experience in both the software and health and fitness space through their investments in eGym, Huel, WeTransfer and Malwarebytes. Tony Zappala and his team are known for their support of founders during their growth phase. We also share the same vision about the scale of the opportunity for Zwift. But most importantly, Tony found us first as a customer and I can’t think of a more authentic way to start our relationship!
— Eric Min, CEO and Co-Founder of Zwift

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