Brand Lead - Germany

GetYourGuide is the booking platform for incredible travel experiences. Travelers use GetYourGuide to connect with the best things to do wherever they’re headed — including skip-the-line tickets to the world’s most iconic attractions, walking tours by top local experts, immersive food and beverage tours, cooking and craft classes, bucket-list experiences, and niche offerings you won’t find anywhere else.

Since its founding in 2009, travelers from over 170 countries have booked more than 60 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, the company is headquartered in Berlin, Germany, and has offices in 14 countries around the world. 

Reporting to the Head of Global Brand, you’ll be responsible for bringing our global brand strategy to Germany and ensuring its groundbreaking and consistent execution across all customer touchpoints. You will deepen our customer understanding, being the internal voice of our German customers on our communications, product and experiences focus. You will own the brand building plans for GetYourGuide in Germany and ensure seamless execution across touchpoints to accelerate brand awareness, long term customer relationship and ultimately direct growth. You will partner multi-functionally to ensure holisticity, relevance and consistency of our brand communication plans.

Responsibilities

You are responsible for:

• Own our brand campaign masterplan for Germany and partner with channel managers for excellence in execution and maximum brand impact
• Feed the organization with key customer insights - and put them into action
• Ensure consistency and holisticity across everything the customer sees
• Stay up-to-date on competitive landscape and market trends to inform future strategy and plans
• Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact - capture the learnings and constantly seek for improvement of the brand marketing recipe for success in Germany.

Your profile

• 5+ years of experience in Brand Management - with experiences in Brand strategy as well as Brand Marketing operations in Germany
• Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, navigational search, direct growth, CLV…)
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners
• A healthy balance between brand strategy, ability to bring up new ideas and operational excellence 
• Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI’s and the success factors of all channels
• Positive spirit and can do attitude, appetite to test new ideas and scale if successful
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced, high volume environment 
• Experience in travel or marketplace or consumer goods is a plus

We offer

• Work at a European tech unicorn with an international team from over 60 nationalities
• Virtual stock options make you an integral part of the company’s growth and success
• Annual personal learning allowance
• Annual home office set-up allowance
• Flexible hybrid working environment 
• GetYourGuide tour and activity vouchers to live the life of our customers by experiencing the products for yourself
• A beautiful new office centrally located near Schönhauser Allee station, available for use in a hybrid setting
• Personal Growth is one of our key values, we live this through an annual learning allowance, structured growth plans, our GetYourGuide learning platform GrowthHub, regular feedback, and transparency

Curious?

Do you have the skills for the job, the enthusiasm about our vision and fit our culture?

We’re looking forward to hearing from you! Check out life at GetYourGuide on our blog to see what happens behind the scenes. If you have any further questions please do not hesitate to contact us via [email protected].

We’re committed to equal employment opportunities regardless of gender identity, ethnicity, race, sexual orientation, disability status, parental or marital status, or religion. Please refrain from including your picture and age with the application.