Creative Director for Brand and Creative
Every day, millions of people rely on WeTransfer to share their creative ideas.
WeTransfer believes creative thinking changes the world, so we help people bring their ideas to life through a collection of beautifully obvious tools. Beyond the WeTransfer.com platform where 50 million people send one billion files every month, we have the storytelling platform WePresent, quick slide-making tool Paste, immersive sketching app Paper, and inspiration-capturing tool Collect. We design and deliver delightful experiences that continue to feel obvious and intuitive to millions of people—from our moms to your favorite artists.
As a certified B-Corp, WeTransfer aims to be a sustainable and responsible tech company, balancing people, planet, and profit. The Creative Studio is our in-house creative agency which oversees everything we put out into the world. Our team of designers, developers and project managers work closely with our product, marketing, advertising and editorial teams. Together we help design, plan and publish projects that capture the imaginations of millions of users and our global audience.
So, the work we do matters. Come and be a part of it.
About us
We are the Creative Studio, WeTransfer’s in-house creative agency which oversees everything the company puts out into the world. Our team of designers, copywriters, developers and project managers work closely with our product, marketing, advertising and editorial teams. Together we guide, create, and publish projects that capture the imaginations of millions of users and our global audience.
WeTransfer stands for freedom, creativity, simplicity, and humanity. It is your responsibility to make sure we inspire and reflect these values wherever WeTransfer shows up. From our evolving product line-up to our editorial arm WePresent, across research & innovation projects like Ideas Report and the Future of Creativity, and our Influence podcast—there is so much more to WeTransfer than most people are aware of, and we need your help to tell the world about it.
About you
We are seeking a conceptual creative director to help lead and build a team responsible for developing global multi-platform marketing campaigns for the WeTransfer product suite, Brand articulation, and more. You will be responsible with conceptualizing and helping create the promotional campaigns across media and platforms. You will be required to maintain positive relationships with internal and external partners, as well as ensuring that work delivers against the WeTransfer standards.
You know how to tell stories, on any platform, that drives engagement. You have a pulse on creative trends in digital marketing and culture and a creative sensibility that extends across content genres. You excel at building strong cross-functional relationships in a fast paced organization.
You should come from a background of writing and strategy and understand not just the craft of language but how it can play a pivotal role in the development of a brand. Through your experience you understand how to leverage the skill of storytelling and strategic thinking to maximize impact within groups. You are multidimensional and are looking for a place to further develop not only yourself, but build within.
Your role
Your role of Creative Director will focus on servicing the needs of the business from a brand and product communication standpoint. You will be tasked with both developing and managing a team and helping direct and guide creative solutions on briefs from a variety of internal stakeholders. You should be driven by best in class creative work and also experienced in leading and building small teams.
You will work closely with the ECD and Director of Creative Studio in understanding incoming briefs that tackle large initiatives in the organization. You will be partnering closely with creative leadership from the company, which includes Marketing, PR, Corporate Responsibility (Maintaining our B Corp Status) to frame, evolve, and grow our brand language. You will be tasked with helping raise the level of (creative) thinking and execution of the more junior creatives on the team through Creative Direction and mentorship, with the goal to achieve creative excellence and meet business objectives. You will also need to feel comfortable with career management and goal setting for a team of direct reports, helping refine Copywriting craft.
What that looks like on a day-to-day
You will be looked at as a key player in “leading by doing.” There is a high volume of briefs and opportunities that come into the Studio on a weekly and monthly basis, we are looking for someone to be a driving force of this creative work and campaign pipeline.
We will look to you to span across a broad spectrum of work that varies between social ideation and execution, annual brand and product campaigns, bespoke initiatives like the Ideas Report, to helping define what personas look like for the audience we are targeting. We will look to you as a generalist of sorts.
Key Qualifications:
- Develop big, cut through ideas that get results
- Articulate and sell these big ideas to senior leadership in the organization and beyond
- Maintain momentum around creative concepts, as a core part of the team that is responsible for bringing them into the world
- Cross-functional relationship building to ensure alignment on delivering quality and creative direction
- Develop multimedia extensions that extend the campaign across the WeTransfer ecosystem
- Find and develop working relationships with new creative and production vendors, as well as strengthening partnerships with current vendors, to conceive/execute creative
What we are looking for:
- Proven ability to create and direct best-in-class campaign solutions
- Proficient in on-platform content creative and/or Digital, Social, AV, and Print advertising formats and top of class design benchmarks
- Experience delivering big ideas for subscription businesses a plus
- A minimum of 10 years significant experience, including 5 years management experience with increasing responsibility.
- Experience in a quick moving and cross-functional focused environment
- Collaborative and team oriented approach
- International experience or experience working with global teams
- Experience working directly with talent and creators to collaborate on campaigns
- Experience managing a high volume of creative and campaign types in parallel
- Understanding of managing the career plans for direct reports
Hard requirements:
- Exceptional team and communication skills
- Fluent in English (written and spoken)
- Understanding of emerging tools (such as Figma) and advocate for using and adopting tooling for processes
- Knows how to navigate work logically and viscerally and the difference between
- Solid understanding of working with success metrics
- Present creative work in a compelling and persuasive way to cross-functional partners and senior leadership
WeTransfer is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.
A few more things about us, written by us: