Speaking of the investment, Huel’s co-founder, Julian Hearn said ‘Huel has been profitable since day one and is on track to triple turnover this year. In order to accelerate growth, expand our product portfolio and reach new markets, we decided to take external funding into the company. We’re excited that Highland Europe shares our vision and is now giving us the means and a wealth of experience to scale Huel into a global leader. These developments present a really exciting time for Huel and the ‘complete food’ category in general. We expect further innovation will follow as a consequence soon.’
Commenting on the recent investment, Stan Laurent, Partner at Highland Europe, says;
‘We knew that Julian and his team had created a special brand before even meeting them: people around us were raving about Huel. It’s a textbook example of the next generation of ecommerce businesses: a big mission and brand, innovative products and a superb business model. We’re looking forward to helping Julian and his team scale the business across the globe.’
Huel is catering to those who deem themselves time-poor but looking for a sustainable and healthy meals. With the growing global population projected to reach 9.7 billion by 2050, Huel is on its way of ensuring it becomes the Food of the Future, offering a sustainable solution for the current food supply chain.