In recent months Oro has received a slew of industry honors, including being recognized as a top B2B Commerce leader in both Gartner’s 2021 and 2022 Critical Capabilities for Digital Commerce Platforms reports. Oro also held the inaugural Oro Brilliance Awards last year, recognizing top brands for growth, innovation, and customer satisfaction, and this month staged the OroVibe conference in Paris, cementing the company’s position as a pacesetter for global digital commerce. The first-ever North American OroVibe event will be held next year, marking the company’s rapid expansion in the United States and the broader region.
“At Zubr, we take pride in investing in well-run, high-potential tech businesses, and Oro sits squarely in the sweet spot we look for,” said Konstantin Zapolianski, Senior Investment Director at Zubr Capital. “More than any other company, they saw the enormous market potential of B2B eCommerce solutions, and under Yoav’s leadership they are positioned for rapid growth and continuing innovation in coming years. We’re thrilled to help write the next chapter in the Oro story.”
The new funding will also enhance Oro’s continuing support of its Ukrainian employees, many of whom have been evacuated to neighboring EU countries. Oro is committed to providing safety and stability to its employees and their families, and has created a charitable fund to deliver aid packages and shelter for people affected by the invasion of Ukraine.
“Our employees’ passion and talent are what make Oro great, and we’re committed to supporting our entire team during this difficult time,” said Kutner. “We continue to stand behind our Ukrainian employees, who will remain central to our planning as we develop new features and pursue new growth opportunities.”
About Oro, Inc.
Oro, Inc. offers a suite of open-source commerce applications: OroCommerce, the B2B eCommerce platform purpose-built for manufacturers, distributors, wholesalers and brands; OroMarketplace, the analyst-recognized marketplace management platform for all business use cases; OroCRM, the industry’s most flexible multi-channel CRM solution; and OroPlatform, a streamlined solution for developers of custom business applications. Oro’s founders previously founded Magento and have deep experience in the eCommerce industry. They include Yoav Kutner, CEO; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board.
About Zubr Capital
Zubr Capital is a private equity firm focused on investments in private, fast-growing companies in the TMT sector, and backed by two prominent European financial institutions – European Bank for Reconstruction and Development and the Dutch entrepreneurial development bank (FMO).