Verizon recently announced its 'responsible marketing' plan that includes a pledge to increase spend in Black-owned media companies, and a Black-owned media summit coming this May alongside Byron Allen’s media group. More on the initiative from @AdAge:
@Smartlyio Fri 16th April
According to our research, 42% of retailers say their return on ad spend is best on @instagram. @Facebook follows, at 24%. How will your brand leverage these channels in spring and summer #socialad plans?
@Smartlyio Thu 15th April
New search term data from @GettyImages is turning heads towards #sustainability in advertising. @Adweek lays out the environmentally-conscious 🌱 terms that had the biggest increases YoY in this fantastic infographic:
@Smartlyio Wed 14th April
We went scaling 🧗‍♀️ to new markets with @woltapp using #automation and #optimization. Find out how we were able to fully automate ad creation + targeting for their hyper-localized campaigns while scaling to 100+ cities:
@Smartlyio Tue 13th April