Smartly.io Closes $20 Million Investment in Secondary Funding Round

NEW YORK, Sept. 19, 2017 /PRNewswire/ — Smartly.io, a Facebook advertising creative, optimization and automation tool that recently surpassed $1 billion in annual ad spend on its platform, today announced a $20 million investment by Highland Europe. After two years of profitability, Smartly.io pursued a secondary funding round, in which part of existing stakeholders’ shares were sold, to build upon the strength of its Board of Directors and tap into Highland Europe’s experience building high-growth companies and the executive teams behind them.

“Many are even already using Smartly.io, who’s proven in very short time that its people, culture and technology have all come together in just the right combination to deliver tremendous returns to marketers. Social’s share of ad spend is only growing, and we’re excited to become a part of Smartly.io’s continued growth alongside it.” Irena continues.

“In working with Smartly, we can truly envision a future where everything is automated,” said Laura Joukovski, SVP of Media + Analytics, TechStyle Fashion Group. “Smartly’s Dynamic Image Templates have already changed the way we do business. Creating customised videos manually is hard, which is why we’re extremely excited about taking our advertising to the next level with video automation.”