Dan said, “Dealing with death is one of the hardest parts of life, and we started Farewill to take some of the pain out of the process. The latest investment from Highland Europe shows their conviction in our vision for fairer, more transparent services in this space. It means we can build on what we’ve started, growing our world-class team and designing easy-to-use tools that help people during incredibly tough times. We’ll also carry on raising millions in pledged legacy income for the third sector, and we’re aiming to get to £1 billion by 2023. There’s a real need for change in this industry and we’re really proud to be leading it.”
“How about entirely removing the administrative pain for those grieving for their loved ones? How about providing an affordable, effortless and considerate service? That’s what the Farewill team is doing – with an extraordinary blend of compassion and tech-fueled efficiency,” said Stan Laurent, Partner at Highland Europe and previous Chief Executive of PhotoBox, the photo-printing consumer company that also owned Moonpig. “For too long, the wills and funeral industry has been largely geared towards profit over purpose. Since our first meeting with Dan, we knew that Farewill had the ingredients to radically disrupt the industry. We’re excited to back them as they broaden their ambition.”Tim Levene, CEO of Augmentum Fintech, said, “Farewill has made phenomenal progress since our initial investment 18 months ago. They have grown by 10x and launched a suite of successful new products. This additional capital will provide further opportunity for the company to innovate an archaic industry, and become the leading digital platform in death services.”
Tracy Doree, Chair of the Board at Farewill, added “This latest achievement is testament to the calibre of the team, the culture they’re building, and the approach they’re taking. In an industry that’s still relatively untouched by technology, the opportunity to drive meaningful change and fix problems remains vast. It’s exciting to see the first consumer brand in this space take off. ”
The investment will be used to fund expansion in the UK, as well as ongoing service improvement and product innovation.