Simon Baggs, CEO



Incopro provides intelligence-led brand protection tools that defend the value of brands’ IP and convert online infringement to top-line growth. The company’s mission is to make the Internet better for business.

Counterfeit trade, just one form of online brand abuse, is a problem that costs businesses over a trillion dollars annually. As major platforms increasingly dominate the online space, protecting IP online represents an ever more important challenge for brands. Incopro’s flagship Talisman product uses machine learning to identify, prioritise and eliminate online infringements at scale across all online channels.  Incopro uses automated intelligence techniques to identify hidden networks of commercial scale operators, enabling a strategic enforcement approach that delivers lasting value. The company protects over 450 brands globally, from rapidly scaling challengers to global brand leaders across verticals from luxury goods, fashion houses and sports teams to industrial spare parts manufacturers.

The business was founded in 2012 and has offices in the UK, USA and China.

You know you have the right VC partner when they immediately get excited about your business ambitions. I met so many VCs who weren’t really listening. The opposite is the case with Highland – they engage and they support.
— Simon Baggs, CEO and Co-Founder of Incopro

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