Yoav Kutner, CEO

Highland Team

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Oro, founded in 2012 by industry leaders in open-source business application development, is the company behind the suite of products including OroCRM, OroCommerce and OroPlatform. Prior to founding Oro, the founding and senior leadership team helped lead Magento's success and have an extensive history in e-Commerce technology.

Oro's founding team consists of Yoav Kutner, Co-Founder and former CTO of Magento, Jary Carter, former VP of Sales and Channel of Magento, and Dima Soroka, former Lead Architect for Magento. Roy Rubin, Co-Founder and former CEO of Magento, has also joined the Oro team as an advisor. Through many years of experience in commerce and CRM, Oro are committed to delivering innovative solutions that will further disrupt customer experience. 

“We are incredibly excited to partner with Highland Europe. This investment is further recognition of the disruptive products we are building, the exciting growth we have seen, and the team we have built.”
— Yoav Kutner, CEO and Founder of Oro

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