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Outfittery

OUTFITTERY closes $22M funding round

Posted: 15 August, 2016

OUTFITTERY, a curated shopping service for men’s clothing, has raised $22 million in a new funding round led by London and New York-based VC firm Octopus Ventures. The so-called “U-Start Club” also joined the round — they are an Italian group of investors which incorporates several family offices tied to the fashion industry in the country.

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In 2012, we founded OUTFITTERY with the mission to revolutionise the shopping experience for men.
— Julia Bösch, CEO and Co-Founder

“In a world where clients are faced with way too many options while shopping, we aim to create an individual, and hassle-free shopping experience that is fun”, explains Julia Boesch, managing director and co-founder of Outfittery. “This latest financing round affirms that we’re on the right track and we’re very proud to have both Octopus Ventures and U-Start Club involved. With their support, we can now expand our market leadership position in curated shopping and further improve the service experience for our clients.”

“In a world where clients are faced with way too many options while shopping, we aim to create an individual, and hassle-free shopping experience that is fun”, explains Julia Boesch, managing director and co-founder of Outfittery. “This latest financing round affirms that we’re on the right track and we’re very proud to have both Octopus Ventures and U-Start Club involved. With their support, we can now expand our market leadership position in curated shopping and further improve the service experience for our clients.”

Outfittery uses a combination of personal advice through stylists and technology in order to offer an individual service to every client. The new funds will thus mainly be invested in developing our product and further growth.

“Outfittery is a business that we’ve admired for a while, particularly its extraordinary growth of more than 100 percent in their fourth year, and we are excited to have the opportunity to work with the Outfittery team”, Rebecca Hunt of Octopus Ventures comments. “The business fits well with our goal of investing in the fastest growing companies from across Europe from the very earliest stages of company formation through to the later stages of growth and expansion.”

Stefano Guidotti, CEO of U-Start, adds: „The future of fashion retail lies in a highly qualitative, individualised and relevant offering for the client. We are convinced that Outfittery has found the right way to bring exactly this service and quality back into retail, particularly e-commerce, and that through this they have found the right way to give men access to fashion in a sleek, frictionless way.”

As pioneers in the curated shopping market, Outfittery, which was founded by Anna Alex and Julia Boesch in 2012, has now established itself with 400,000 clients, in eight countries, and is the market leader within curated shopping. The young company will continue to pursues its vision of revolutionising the shopping experience for men with a combination of individual style advice, top service and the convenience of online shopping.