Posts tagged brandwatch
Retailers 'failing' on Facebook and Twitter, says Brandwatch study

Around 89 per cent of consumer comments are left unanswered on Facebook, according to the research, which studied social media use by 60 major retail brands. It found that on an average day, a retail brand will publish 1.6 posts and 25.8 comments. In contrast, consumers post around 15 times more (24.3 times per day) and will publish more than nine times as many comments (234.5).

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Tony Zappalabrandwatch
Brandwatch Raises $22M To Boost Its Social Media Monitoring Platform

Brandwatch — a social media monitoring firm that crawls over 80 million sites, including the biggies like Facebook and Twitter, and then parses that information to provide consumer insights to businesses — is announcing that it has raised $22 million in new funding. The Series B round was led by new investor Highland Capital, with participation also from Nauta Capital and other existing investors.

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