Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens. The Brandwatch platform is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell.
Brandwatch, the social intelligence company, today announced it has completed a $33M Series C financing led by new investor Partech Ventures, with participation from existing investors Highland Europe and Nauta Capital.
Today we’re sharing our new mission for the company.
In a nutshell, we’ve been thinking about exactly what marketers need.What if you could use the social web to easily get fast, reliable, insightful answers into which marketing activities and investments were creating the best dollar returns?
Around 89 per cent of consumer comments are left unanswered on Facebook, according to the research, which studied social media use by 60 major retail brands. It found that on an average day, a retail brand will publish 1.6 posts and 25.8 comments. In contrast, consumers post around 15 times more (24.3 times per day) and will publish more than nine times as many comments (234.5).
Brandwatch, the leading social intelligence tech company, successfully closed out 2014 with record growth in customers and employees, as well as achieving a significant funding round and acquiring influencer analytics firm PeerIndex. Brandwatch storms into 2015 with its sights set on further innovation and growth.
When it comes to Tweeting about whether a day was awesome or it sucked, people in Denver and Los Angeles tweet the happiest. Brandwatch, one of the world’s leading social intelligence companies, has just released the “Twitter Happiness Report: A Study on Positive and Negative Emotions Expressed on Twitter.”
Brandwatch — a social media monitoring firm that crawls over 80 million sites, including the biggies like Facebook and Twitter, and then parses that information to provide consumer insights to businesses — is announcing that it has raised $22 million in new funding. The Series B round was led by new investor Highland Capital, with participation also from Nauta Capital and other existing investors.