Brandwatch, a social media monitoring company, has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into Brandwatch’s quiver, which raised a $33 million C-round war chest in 2015 for just such a move. Expect more from this company, which seems intent on creating a suite of powerful tools for online marketers.
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